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2040 Digital, your revenue and relevance strategic partner, is a full-service firm that helps you find your way and raise your voice in a complex digital environment.

Digital environments are changing by the minute. It’s a dynamic, often confusing picture. 2040 Digital brings together the digital, analytical, technical, creative, and business assets that your organization needs to:

Understand IconUnderstand your online audiences and target markets and how you are currently performing.

buildBuild engagement with members, users, customers, prospects, or other stakeholders.

Grow IconPut Data to work for you and Grow your revenue in new expansive ways.

Decode IconDecode the digital universe to seize the opportunities in your organization’s immediate future.

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There isn’t anything we do at 2040 Digital that is cookie cutter. We deliver powerful results, with solutions, strategies, and recommendations that are matched to your business, market, and customers.

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2040 Digital Blog

26 Jul 17

Choosing the Right Subscription Technology Part Three: The Framework and Process

The Questions You Need to Ask, The Rules You Need to Follow and The Principles You Need to Embody In the previous posts of this series, I attempted, in collaboration with Kathy Sexton, to bring forward our definition of the Sub-Tech Eco-System and describe the opportunities and challenges that you have as you consider the optimal technology or set of technologies that can enable your business to excel and meet all of your business goals. Remember, Glitz and Gloss aren’t what you need. The optimal solution (or set of solutions) matches your business, your business goals, complements the mix of…

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26 Jul 17

Selecting the Right Subscription Technology Part Two: Path to Buyer’s Remorse

How to Choose Subscription Technology Part 2 of a 3 Part Series As I previously shared, the technology universe continues to grow by the day. The puzzle Kathy and I represent as the Sub-Tech Eco-System spans historical systems and functions and makes suggestions on new items and areas that need to be included to effectively operate and compete in a digital marketplace. Let’s continue by looking at a couple of examples represented in the Sub-Tech puzzle. Payment Processing Payment processing is critical to your operations, revenue and of course renewals. Most if not all aspire to set up a system…

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24 Jul 17

How to Choose the Right Subscription Technology (or really any technology)

Are you needing to make a substantial technology decision? Are you ready for your digital transformation and need to identify technologies? Are you considering replacing your current subscription management or digital systems? Kathy Sexton, the CEO of Subscription Insider and I provided a webinar this past week to over 300 attendees representing the subscription economy. Check out the webinar on if you want to watch and listen in. Kathy and I will be providing more in-depth webinars in the very near future. In the meantime, take a few moments and explore the complementary blog series below:  “How to Choose…

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06 Jul 17

B2B Transformation Requires Innovation

Are you feeling the shifting sands in the current business environment? The business environment and the market are evolving at a rapid pace. Traditional business models aren’t producing the expected results nor the level of revenue required to maintain and grow the business. Today’s environment requires a business to understand what is evolving around them and to also look inward to determine what is possible, what change is required and how a business can be positioned to maximize the highly dynamic and opportunistic digital economy. Often what is possible and the change needed requires the consideration and move to a…

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Swan Origami