2040 Digital delivers Impactful audience engagement strategies
You may be hearing that going social is all the rage. Some will say all companies and organizations need to make social a priority and be in every possible social channel. That social is your opportunity to create high engagement, sales and retention.
We aren’t one of those voices.
Companies and organizations need to first understand who their customers and members are and how their customers and members want to interact with them.
The benefit of the knowing will help a company or organization understand whether it should be committing resources to social and in what social channels it should be applying those resources.
Your members, subscribers and customers, like yourself, are different people throughout the day.
You may interact, consume and share news and gossip but not pieces of scientific research that you just read on an associations’ website. You may check and share sports scores throughout the day but not product information that you just read.
Audience Engagement Strategies along with the measurement of goals and success need to be highly customized and defined to your company or organization.
Tactics and approaches equally need to be customized to your audiences, your customers, your members and who and what you are.
Millennials will soon be the majority of your customers and members and represent the majority of your existing or potential revenue.
Your organization now exists in a Multi-Channel World where one customer or member interacts with you across your channels.
Each channel represents an opportunity or a point of failure with that one customer or member. Your Digital channels are no different!
Do you want to take the risk of losing that customer or member to your competitors?
It is time to recognize that all organizations need to adapt and exist in the digital universe.
The changing competitive world now includes a global digital space where your customers and members are interacting daily with the brands they love, the organizations they belong to and the communities they align with. Digital is no different. You need a Digital Strategy that sets your plans, goals and direction for high quality digital services and interaction for your audience, your customers or members.
- Assessment of your audience and efforts.
- Conduct market and social analysis, including review of competitor and comparative activities and tactics.
- Develop and document strategies and tactics, tailored to your market and customer and audience demographics, that enable healthy and successful competition.
- Maximize reach and engagement with content, messaging and conversation across social and communities.
- Measure reach, engagement and conversation and demonstrate results.
> Developed audience segmentation.
> Created audience segmented story and engagement strategies.
> Developed customized social strategy to extend reach.
> Developed practitioner and consumer plans.