2040 Digital specializes in helping medical associations and medical publishers create relevance and revenue.

The field of Health Care grows more dynamic by the day as the industry adjusts to new payer models and as practitioners and patients take on new treatments and options. Providers must manage the confusion arising from issues such as shifting payment models associated with MACRA to new government mandates, while at the same time treating a patient population increasingly saddled with chronic disease and co-morbidities while coordinating care and communication among multiple providers.

Adding complexity to the challenges practitioners face and the need to stay up to date, patients and their families mine the web to better understand conditions, treatments and options and take active roles in their own or family care.

  • In today’s world, your current or prospect customers, members, patients or subscribers interact in many ways with your organization and are expecting you to directly correlate products, services and content to problems they are wanting to solve or to satisfy needs they have.
  • Their wants, needs and the problems they are trying to solve are very different and required changed and new approaches.
  • Their behaviors in how they seek information, how they ask questions and what they expect of you are very different than what you once understood them to be.

The dynamic convergence of consumerism of behaviors and expectations across and between B2B, B2C and B2P requires new approaches, techniques and direct value presentation to maximize engagement, conversion and solidify you as an authoritative, frequently used and credible resource.

Understanding how to evolve, how to position your value and how to match expectations is critical to your ability to generate relevance and revenue in the present and the future.

You need 2040 Digital!

2040 Digital specializes in helping medical focused associations and publishers in decoding the digital universe and enabling deep, frequent and value producing relevance to your target communities, audiences and segments whether they be practitioner, company or patient focused or a mixture of all.

We bring deep expertise in the following:

  • Deep research, analysis of data and direct interaction with medical practitioners of all types and specialties
    • Intimate knowledge of practitioner and patient engagement patterns
    • Deep knowledge of each specific and nuanced target segment and specialty
    • Understanding of the day to day stressors and demands for knowledge, data and education
  • We bring our detailed data oriented expertise of needs and behaviors of:
    • Board Certified Physicians
    • Residents and Students
    • Nurse Practitioners
    • Physician Assistants
    • Health Care Professionals
    • Allied Health Professionals
    • Patients and Families
    • Medical Researchers
    • Academic Practitioners

Including those practicing, teaching or seeking help in small, medium or large practices, facilities and institutions.

  • We deeply understand the problems each segment is attempting to solve to improve patient care, increase professional knowledge, secure education and find solutions to problems and challenges today and for tomorrow.
  • We understand their expectations of you and know how to help you meet those expectations.
  • We know the eco-system and market you exist in. We bring holistic understanding of policy, regulation, compliance and ethics ensuring our work with you is realistic, measured and immediately produces value without controversy.
  • Our knowledge of Pharma (drug and device), general industry and the insurance sector immediately brings value.

Are you seeking to creating new relevance and revenue?

Are you experiencing decreases in renewals?

Seeing too much flux around retention?

Are you wanting to increase consumption of your content and education?

Is conference or convention attendance decreasing?

Leverage 2040 Digital’s deep health care experience and expertise across associations, practitioners, patients and publishers to aid you in creating new relevance and revenue producing strategies that achieve current goals while maximizing results in the future.

Don’t take the RISK of losing that current or prospect customer, member or subscriber to your real or perceived competitors.

Don’t sit back and think digital and the changed behaviors are a fad. They aren’t. The time to take action is now.

Review our list of case studies and examples to the right and contact us today!

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Our Process

Our services span marketing, audience, data, revenue, relevance, value and technology strategy bringing together holistic solutions enabling your organization to succeed.

We strongly believe in “right-sizing” strategies and approaches that leverage and recognize the uniqueness of your organization. As there are distinct opportunities and constraints, we include all required elements and dynamics that come to play when seeking to change and evolve to adapt in your marketplace.

Contact Us Today!

Our process includes:

  • Reveal current state, reach, impact and challenges.
  • Bring forward current strategy and tactical gaps and opportunities.
  • Create segmentation of your current and prospect audiences.
  • Determine your readiness for data, analytics and marketing automation
  • Revise or correlation benefit oriented value proposition.
  • Map current to value producing marketing or engagement funnels.
  • Bring forward new target market opportunities.
  • Evaluate market demand, competitors and opportunities.
  • Right-select and right-size technology platforms and solutions.
  • Deliver plans and strategies to achieve your goals.

2040 Digital also offers assistive implementation professional services to bring your new strategy to life and achieve your goals in a short period of time.

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Case Studies and Examples

American Thoracic Society (ATS)

  • Created extensive data, technology and measurement strategy and program
  • Facilitated selection of customer data management platform, beacon tracking and marketing automation platforms
  • Led the development of a digital advertising strategy and program
  • Facilitated organizational movement to a data and analytics orientation
  • Enabled a technology program and plan that matches business needs and intent

EB Medicine

  • Developed Digital Marketing Plan and Strategy
  • Facilitated creation of medical professional targeted personas
  • Created customer and prospect marketing funnel flows
  • Developed long term plan for enabling personalization

FDA News

  • Developed Marketing Automation Plan and Strategy
  • Created drug and device company and professional targeted personas
  • Created customer and prospect marketing funnel flows
  • Developed Data and Analytics Strategy and Plan
  • Conducted automation and marketing training

American Academy of Physician Assistants (AAPA)

  • Developed new membership, research and marketing programs
  • Created new targeted value propositions for segments
  • Built a data and analytical performance measurement program
  • Solidified new market segments and increased prospects

American Academy of Otolyngenic Allergy (AAOA)

  • Developed this associations digital audience development and management strategy
  • Created member and customer personas, segmentation and data measurement approaches
  • Led the development of audience targeted content and web manifestations

CDC Million Hearts Campaign

  • Developed this government agency’s audience development and content management strategy
  • Strategy focused on Medical Practitioners need for web based education and information (Heart Disease and Stroke Risk)
  • Developed Information Architecture and Wire Frames
  • Created personas, segmentation and data measurement approaches
  • Developed customer data management processes and models

American Psychological Association (APA)

  • Conducted an organizational wide assessment
  • Developed digital advertising business plans and strategies
  • Developed revenue models and strategy
  • Structured segmentation research and study
  • Facilitated executive and management in planning

American Medical Directors Association (AMDA/PALTC)

  • Developed AMDA’s Digital, Product and Revenue Strategy
  • Established digital engagement strategy building value with state and local chapters
  • Created marketing and content strategy targeting health care professionals
  • Built AMDA’s digital technology strategy and plan

American Academy for Marriage and Family Therapy (AAMFT)

  • Developed this association’s audience development and data management strategy
  • Created personas, segmentation and data measurement approaches
  • Developed customer data management processes and models
  • Revised targeted marketing processes tied to new personas and targets

Association for Professionals in Infection Control and Epidemiology (APIC)

  • Developed this association’s digital strategy
  • Created personas, segmentation and data measurement approaches
  • Developed customer data management processes and models
  • Revised targeted marketing processes tied to new personas and targets
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