The Changing Landscape Impacting Medical Associations and Publishers

The field of health care grows more dynamic dailyas the industry adjusts to new payer models and practitioners and patients have more choice innew treatments.

Providers must manage the confusion arising from shifting payment models associated with MACRA and new government mandates.

At the same time, providers must treat a patient population increasingly saddled with chronic disease and co-morbidities.

Exacerbating this complexity, patients must coordinate care and communication among multiple providers.

Practitioners face challenges and the need to stay up to date.

Patients and their families mine the web to better understand medical conditions, treatments and options and they take active roles in their own or family care.

All your stakeholders are demanding and impatient.

  • In today’s world, your current or prospect stakeholders interact in many ways with your organization and expect you to directly correlate products, services and content to problems they want to solve or to satisfy needs they have.
  • The wants, needs and problems your stakeholders are trying to solve require new approaches.
  • How your stakeholders behave, seek information, ask questions and what they expect of you are very different than what you once understood them to be.

Review our list of case studies and success stories and contact us today!

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2040 Digital Specializes in Relevance and Revenue for Medical Associations and Publishers

The dynamic convergence of behaviors and expectations across B2B, B2C and B2P requires new approaches, techniques and direct-value propositions.

Evolving your business or organization to maximize engagement, conversion and solidify you as an authoritative, frequently used, credible resourceis essential.

Understanding how to position your value and meet expectations are critical to your ability to generate relevance and revenue in the present and the future.

2040 Digital specializes in helping medical-focused associations and publishers decode the digital universe.

We also enable the creation of deep, value producing relevance to your target communities, audiences and segments — whether they be practitioner, company and/or patient focused.

We deliver and bring extensive expertise with the following services:

  • Deep research, analysis of data and direct interaction with medical practitioners of all types and specialties.
    • This includes intimate knowledge of practitioner and patient engagement patterns
    • Deep knowledge of each specific and nuanced target segment and specialty; and
    • Understanding the daily stressors and demands for knowledge, data and education
  • We deliver our detailed practice, education and data-oriented expertise of the needs and behaviors of those practicing, teaching or seeking help in small, medium or large practices, facilities and institutions:

Board Certified Physicians

Residents and Students

Speciality Nurses

Nurse Practitioners

Physician Assistants

Health Care Professionals

Allied Health Professionals

Patients and Families

Medical Researchers

Academic Practitioners

We understand the problems each segment is attempting to solve to improve patient care, increase professional knowledge, secure education and find solutions to problems and challenges today and for tomorrow

  • We understand demands placed you and know how to help you meet those expectations
  • We know the ecosystem and market you exist in
  • We bring a holistic understanding of policy, regulation, compliance and ethics ensuring our work with you is realistic, measured and produces immediate value without controversy
  • Our knowledge of Pharma, the industry in general and the insurance sector brings immediate results

Review our list of case studies and examples to the right and contact us today!

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Building a Better Practice

Are you seeking to create new relevance and revenue?

Are you experiencing decreases in renewals?

Seeing too much flux around retention?

Do you want to increase consumption of your content and education?

Is conference or convention attendance decreasing?

Leverage 2040 Digital’s extensive health-care experience and expertise across associations, practitioners, patients and publishers to aid you in creating new relevance and revenue producing strategies that achieve current goals while maximizing results in the future.

Don’t take the risk of losing that current or prospect customer, member or subscriber to your real or perceived competitors.

Don’t sit back and think digital and changing behaviors are a fad.

They aren’t.

The time to take action is now.

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Overview

  • Great Expectations: 2040 Digital understands the demands placed on you and knows how to help you meet those expectations
  • In-Depth Understanding: Our team brings a holistic understanding of policy, regulation, compliance and ethics
  • Industry Expertise: We have extensive knowledge of Pharma, the industry in general and the insurance sector
  • Practitioner and Patient Expertise: We intimately understand practitioner and patient consumption and engagement behaviors and practices
  • Continuing Medical Education Expertise: Our depth of expertise transcends to creating, measuring and delivering CME and MOC

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Our Process

Our strategic services span marketing, audience, data, revenue, relevance, value and technology.

We strongly believe in right-sizing strategies and approaches that leverage and recognize the uniqueness of your organization.

2040 Digital also assists with implementation of professional services to bring your new strategy to life and achieve your goals in a short time period.

We deliver a comprehensive process to:

  • Reveal current reach, impact and challenges
  • Identify current strategy, tactical gaps and opportunities
  • Create segmentation of your current and prospect audiences
  • Determine your readiness for data, analytics and marketing automation
  • Revise benefit oriented value proposition
  • Map value producing marketing andengagement funnels
  • Identify new target market opportunities
  • Evaluate market demand, competitors and opportunities
  • Right select and right size technology platforms and solutions
  • Deliver plans and strategies to achieve your goals

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Case Studies and Examples

American Thoracic Society (ATS)

  • Created extensive data, technology and measurement strategy and program
  • Facilitated selection of customer data management platform, beacon tracking and marketing automation platforms
  • Led the development of a digital advertising strategy and program
  • Facilitated organizational movement to a data and analytics orientation
  • Enabled a technology program and plan that matches business needs and intent

EB Medicine

  • Developed digital marketing plan and strategy
  • Facilitated creation of medical professional targeted personas
  • Created customer and prospect marketing funnel flows
  • Developed long term plan for enabling personalization

FDA News

  • Developed Marketing Automation Plan and Strategy
  • Created drug and device company and professional targeted personas
  • Created customer and prospect marketing funnel flows
  • Developed Data and Analytics Strategy and Plan
  • Conducted automation and marketing training

American Academy of Physician Assistants (AAPA)

  • Developed new membership, research and marketing programs
  • Created new targeted value propositions for segments
  • Built a data and analytical performance measurement program
  • Solidified new market segments and increased prospects

American Academy of Otolyngenic Allergy (AAOA)

  • Developed this associations digital audience development and management strategy
  • Created member and customer personas, segmentation and data measurement approaches
  • Led the development of audience targeted content and web manifestations

CDC Million Hearts Campaign

  • Developed this government agency’s audience development and content management strategy
  • Strategy focused on Medical Practitioners need for web based education and information (Heart Disease and Stroke Risk)
  • Developed Information Architecture and Wire Frames
  • Created personas, segmentation and data measurement approaches
  • Developed customer data management processes and models

American Psychological Association (APA)

  • Conducted an organizational wide assessment
  • Developed digital advertising business plans and strategies
  • Developed revenue models and strategy
  • Structured segmentation research and study
  • Facilitated executive and management in planning

American Medical Directors Association (AMDA/PALTC)

  • Developed AMDA’s Digital, Product and Revenue Strategy
  • Established digital engagement strategy building value with state and local chapters
  • Created marketing and content strategy targeting health care professionals
  • Built AMDA’s digital technology strategy and plan

American Academy for Marriage and Family Therapy (AAMFT)

  • Developed this association’s audience development and data management strategy
  • Created personas, segmentation and data measurement approaches
  • Developed customer data management processes and models
  • Revised targeted marketing processes tied to new personas and targets

Association for Professionals in Infection Control and Epidemiology (APIC)

  • Developed this association’s digital strategy
  • Created personas, segmentation and data measurement approaches
  • Developed customer data management processes and models
  • Revised targeted marketing processes tied to new personas and targets
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