2040 Digital: Experts in Technology Strategy

Technology is always changing at a rapid pace and the opportunities and challenges increase with each jump in progress.

Technology shouldn’t drive your business.

It should enable your business and aid in achieving your business and organizational goals and objectives.

An organization shouldn’t choose a technology tool, system, application or platform simply because an employee used it at a former employer.

An organization shouldn’t choose a technology tool, system, application or platform based on one individual’s personal preference or comfort.

An Organization shouldn’t choose a technology tool, system application or platform because a vendor provided a great demonstration.

Organizations need to define their business and goals and seek technologies that can enable and aid goal achievement.

A technology strategy matched to the business and goals is critical. Who wants to see the large elephant in the corner of the room.

Without a technology strategy that elephant becomes expensive, frustrating and over time creates resentment and ultimately failure.

Your Digital Strategy

Strategies, goals and plans are critically important. An organization needs to know where it has been and where it is striving to go. Organizations without strategies or plans may get results in the immediate but won’t be able to adapt as the World and the market change.

The changing competitive world now includes a global digital space where your customers and members are interacting daily with the brands they love, the organizations they belong to and the communities they align with.

Digital is no different.

You NEED a Digital Business Strategy that sets your plans, goals and direction for high quality digital services and interaction for your audience, your customers or members.

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technology

Our Process

Whether is marketing technologies, overall systems and applications, social, content management or the like. We are here for you to bring our extensive strategic and tactical expertise to bare.

  • Assess, audit and recommend platforms and solutions:
    External and internal and externally facing systems providing you with the insight and knowledge you need to prepare and participate in the digital economy.
  • Act as an independent resource to research, identify and rank your technology platforms and systems opportunity.
  • Bring extensive expertise to act in your stead and manage the RFP, procurement and implementation effort ensuring you secure the most economical and full functioning tools and platforms for your organization’s future.
  • Conduct organizational analysis and assess current digital capabilities (Staff, Platforms and Practices).
  • Develop in-sourced, out-sourced or hybrid models that align with business goals and desired results.
  • Develop policies, procedures and processes that enable realization of capability potential and meet policy, privacy, security and legal requirements.
  • Managing, identifying and recruiting contractor, staff or other resources to bring the chosen model to life.

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Case Studies and Examples

 National Association of Landscape Professionals (NALP)

  • Conducted a Technology, Systems and Digital Readiness Assessment
  • Created 1 and 3 year Technology Strategic Plan
  • Led the Request for Proposal and contracting process for new technology acquisition
  • Assisted NALP as independent strategic and tactical advisor

 EB Medicine

  • Conducted a Technology and Digital Readiness Assessment
  • Created Technology Strategic Plan
  • Led the Request for Proposal and contracting process for new technology acquisition
  • Assisted EB Medicine as independent strategic and tactical advisor

 NASDAQ

  • Conducted a Technology and Digital Readiness Assessment
  • Created Technology Strategy and Business Plan for increasing revenue
  • Developed a joint venture strategy for technology and product acquisition
  • Assisted NASDAQ as independent strategic and tactical advisor

News Check Media

  • Developed requirements based RFP for new digital platforms
  • Facilitated solicitation and vendor selection process
  • Negotiated service level agreements and draft contracts
  • Assisted News Check Media as independent strategic and tactical advisor
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