B2P Value Proposition · Data and Analytics Strategy · Digital Revenue Models · Matching the Needs of HCPs · Member Engagement · Member Retention · The Impact of Digital

Leveraging Data to Increase Revenue and Retention: Association and Society Conferences and Events

Why Exhibit at a Conference in the First Place? Face-to-face conferences create meaningful interactions, connections and activations with prospective members and customers. Educational programs and exhibitions compel both prospective members and customers to attend to seek value that translates to…

Kevin Novak

September 30, 2019

Audience Response Creates Improved Retention for HCP Continuing Education

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Matching the Needs of HCPs · The Impact of Digital

Audience Response Creates Improved Retention for HCP Continuing Education

The importance of data in healthcare continues to grow. Data is required and creates deep value for evidence-based practice, ensuring the right treatments are provided to patients and for identifying knowledge gaps, creating information awareness and determining where critical HCP…

Kevin Novak

March 22, 2019

Digital Advertising Playbook for Publishers 2019: What You Need to Know

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The Impact of Digital

Digital Advertising Playbook for Publishers 2019: What You Need to Know

Demonstration of ROI via Data Many publishers are scratching their heads and wondering what is happening to their print and digital advertising revenue. Most are internalizing the news and hype that Facebook is stealing away their advertisers and revenue or…

Kevin Novak

March 3, 2019

Know Your Audience: HCPs Savvy Information Seeking Behaviors

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Matching the Needs of HCPs · The Impact of Digital

Know Your Audience: HCPs Savvy Information Seeking Behaviors

HCP Desire for Short Form Content and the Rise of Mobile Healthcare professionals and practitioners (HCPs), like all consumers, have transformed the ways they seek and access information, education and content to solve problems, fulfill educational needs, answer questions and…

Kevin Novak

March 3, 2019

Improving Your Value and Relationship with Healthcare Professionals and Practitioners (HCPs)

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Matching the Needs of HCPs · The Impact of Digital

Improving Your Value and Relationship with Healthcare Professionals and Practitioners (HCPs)

Changing Medical Education, Information and Content Delivery Models Medical societies, associations and publishers have the opportunity to improve the value and relationship with healthcare professionals and practitioners (HCPs) by changing their education, information and content delivery models to more directly…

Kevin Novak

March 3, 2019

Why Behavioral Data Matters (2018) Updated for 2025

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Analytics · data · Data and Analytics Strategy · Digital Revenue Models · Kevin Novak · Marketing Automation · The Impact of Digital

Why Behavioral Data Matters (2018) Updated for 2025

How Can Behavioral Data Help You? (2025 Update) By Kevin Novak Originally published 2016, updated 2018. This new 2025 update reflects significant advances in privacy regulations, AI/ML capabilities, and first-party data strategies that have transformed how organizations collect and leverage…

Kevin Novak

September 23, 2018

Creating the Content Machine: Podcast Series Episode One Transcript

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Creating the Content Machine · Editors and Publishers · The Impact of Digital

Creating the Content Machine: Podcast Series Episode One Transcript

Organic Search for Publishers is an eight part series designed to help you and your publishing organization develop and implement an effective content machine strategy. The blog series and transcripts are adapted from a podcast series 2040 Digital created for…

Kevin Novak

December 19, 2017

Creating the Content Machine and Organic Search Series

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B2P · Creating the Content Machine · Editors and Publishers · Organic Search · The Impact of Digital

Creating the Content Machine and Organic Search Series

Kevin Novak

December 19, 2017

Blogging for Dollars – Is Your Content Optimized?

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The Impact of Digital

Blogging for Dollars – Is Your Content Optimized?

Blogging for Dollars – Is Your Content Optimized? Blogging for Dollars may sound easy, but as every bowler knows, those strikes do not come automatically. You need to know what matters. One doesn’t just close their eyes, toss the ball…

Kevin Novak

September 14, 2017

Digital Marketing for Beginners – Going Inbound

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Data and Analytics Strategy · Marketing Automation · Penny Little · The Impact of Digital

Digital Marketing for Beginners – Going Inbound

Are you a Digital Marketing beginner? Going Inbound for the first time? Interested in learning how digital marketing can help you grow your business? Have more questions than answers? If you are a new business owner, or even someone who…

Kevin Novak

July 31, 2017

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