What you need to know: Many advertising publishers (your organization if you use advertising on your sites) are scratching their heads and wondering what is happening to their print and digital advertising revenue. Most are internalizing the news and hype…
The “Opportunity to Inspire” video from the Council of Libraries and Information Resources (CLIR) and Digital Libraries Federation (DLF) Open Lab Ignite Event has been published on You Tube. Libraries, Archives, Museums and others who represent cultural institutions throughout the world…
How can behavioral data help You? The evolution and growth of digital and technology has afforded organizations a great opportunity to record, collect and gain intelligence from what is called behavioral data. Behavioral data is the capture of interaction, click, engagement,…
We all believe we make conscious decisions every day. The power and influence of the subconscious is often overlooked and we often fail to see the impact it has. How many times have you made a decision in the moment?…
Time-Spent on site can often be a misleading metric and is dependent upon the content type and length, intended experience or task based interaction. If serving a magazine in digital form, the time on page/time on site goal can be…
2040 Digital and Naylor’s Association Advisor presented “Taking Virtual Learning to the Next Level” at the Association Executives North Carolina Conference on Wednesday, March 23, 2016. Not everyone can jump on a plane or break away from the office long enough…
In my last post I wrote about Audience Development (AD) and Audience Engagement (AE). In that post I offered Audience engagement and measurement strategies and described how to create engagement and build relationships with your customers, your members, your subscribers and…
Digital has made the world of content and services highly competitive with the ease of publishing and sharing. A content creation business, a subject matter expert or a membership/subscriber based organization now contends with a highly fragmented market where current…
In the beginning: disruption, a new white space was created, the web came to life. The web, an immature space which offered great possibilities and opportunities to those that understood it. The newness created excitement, bandwagon rolling, one must be…
Time flies faster than one realizes. I had the opportunity back in 2011 to be a speaker at the Smithsonian’s Ignite Conference. I had recently held the role as one of a handful of expert reviewers for the Smithsonian’s next…