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Value Proposition Workshops

2040 regularly works with clients to help them define their value propositions for different market segments. To do this effectively, we produce workshops as a cross-functional effort to ensure everyone has input. We have found that far too many organizations fall into the siloed habit of viewing customer loyalty as another department’s responsibility. In our workshops, senior leadership works alongside frontline employees to team-create a program that is relevant and responsive. We start with the customer’s need, then identify current products, programs, services that offer features that meet those needs. We then identify the benefits derived from the features so that these can be communicated to the prospective customer in a way that is meaningful. And finally, we put this into a marketing message which can be used and further tweaked for marketing outreach.

Get in touch with us to mobilize a fresh approach to ensuring customer loyalty. We deliver a stimulating experience matched with actionable results!

News and Updates

2040’s client AAOA wins Association Trends Gold Award for its new website AAOAllergy.

Check out 2040 Digital’s expertise in helping medical associations and publishers. Read More>

Kevin Novak provided a webinar via Subscription Insider. Read the Blog Posts or view the Webinar” How to Select the Right Subscription Tech“.

Kevin Novak is the Moderator of the Marketing and Data Science Council for Collaborative Gain, an executive peer exchange forum. Consider joining the council.

Kevin Novak, CEO of 2040 Digital is the Subscription Insider’s Leveraging Technology and Marketing Insider Guide providing advice and content to subscription based businesses.

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Value Proposition Workshops

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