Thank you for subscribing to 2040 Digital's Updates!
Your customer and member demographics are shifting and digital is creating new opportunities and challenges.
We are here to help you on your transformative journey!
Please be sure to use the confirmation email to validate your subscription. That should be on its way shortly.
Recent Blog Posts

Structural Silence – Why Organizations Train People Not to Speak
Structural Silence Why Organizations Train People Not to Speak Issue 256, March 19, 2026 A compliance director at a mid-size healthcare company told us recently that she had known about a data vulnerability for nearly four months before anyone formally raised it. She was not the only one who knew. At least three other department leads had flagged it informally in one-on-one conversations. None of them brought it up in the cross-functional meetings where it should have been discussed. When…
Human Factor Podcast Season 2 Episode 017: The Algorithmic Mirror – What AI Reveals About How We Actually Think, Decide, and Deny
Episode 017 The Algorithmic Mirror – What AI Reveals About How We Actually Think, Decide, and Deny What Happens When Artificial Intelligence Holds Up a Mirror Hosts: Kevin Novak Duration: 31 minutes Available: March 12, 2026 🎙️Season 2, Episode 17 Episodes are available in both video and audio formats across all major podcast platforms, including Spotify, YouTube, Pandora, Apple Podcasts, and via RSS, among others. Transcript Available Below Episode Overview What happens when artificial intelligence holds up a mirror…
The Myth of Cross-Functional Collaboration – Why Cross-Functional Structures Rarely Deliver the Collaboration They Promise
The Myth of Cross-Functional Collaboration Why Cross-Functional Structures Rarely Deliver the Collaboration They Promise Issue 255, March 12, 2026 There is a particular optimism that appears in organizations whenever someone proposes the creation of a cross-functional team. The assumption is almost immediate: if we can just bring the right functions together, many of the problems slowing progress will begin to disappear. Silos will break down. Collaboration will improve. Alignment will follow. It is an appealing idea. It is also one…
Human Factor Podcast Season 2 Episode 016: The Middle Management Trap – Why Your Most Critical Change Agents Are Set Up To Fail
Episode 016 The Middle Management Trap – Why Your Most Critical Change Agents Are Set Up To Fail What Middle Management Actually Experiences During Change Hosts: Kevin Novak Duration: 40 minutes Available: March 5, 2026 🎙️Season 2, Episode 16 Episodes are available in both video and audio formats across all major podcast platforms, including Spotify, YouTube, Pandora, Apple Podcasts, and via RSS, among others. Transcript Available Below Episode Overview Why do so many transformation initiatives “die in the middle”?…
Decision Theater – When People and Organizations Mistake Motion for Commitment
Decision Theater – When People and Organizations Mistake Motion for Commitment Issue 254, March 5, 2026 A COO at an association client recently described her week to me. She had spent Monday in a governance review, Tuesday in an alignment session, Wednesday in two separate stakeholder syncs, and Thursday preparing a decision brief for a steering committee that would meet the following Monday. By Friday, she realized something unsettling: not a single decision had actually been made all week. Every…
Human Factor Podcast Season 2 Episode 015: The Contagion Effect – How Emotions Spread Through Organizations During Change and Transformation
Episode 015 Episode 015: The Contagion Effect – How Emotions Spread Through Organizations During Change and Transformation What Operates Below Conscious Awareness Hosts: Kevin Novak and Elizabeth Stewart Duration: 36 minutes Available: February 26, 2026 🎙️Season 2, Episode 15 Episodes are available in both video and audio formats across all major podcast platforms, including Spotify, YouTube, Pandora, Apple Podcasts, and via RSS, among others. Transcript Available Below Episode Overview Why does one anxious leader create an entire floor of…
The Algorithmic Mirror – What AI Reveals About How We Actually Think and Decide
The Algorithmic Mirror What AI Reveals About How We Actually Think and Decide Issue 253, February 26, 2026 “What makes AI unsettling isn’t that it changes how decisions are made, but that it exposes how decisions have always been made—only without the human buffers we rely on to soften the truth.” The Mirror No One Was Asking For AI is often framed as a disruptive force—something that replaces human judgment, automates expertise, or accelerates decisions beyond our control. But that…
Human Factor Podcast Season 2 Episode 014: The Identity Crisis of Expertise – When What You Know Becomes What Holds You Back
Episode 014 Episode 014: The Identity Crisis of Expertise – When What You Know Becomes What Holds You Back The Real Barrier to Organizational Change Hosts: Kevin Novak Duration: 33 minutes Available: February 20, 2026 🎙️Season 2, Episode 14 Episodes are available in both video and audio formats across all major podcast platforms, including Spotify, YouTube, Pandora, Apple Podcasts, and via RSS, among others. Transcript Available Below Episode Overview Season Two of The Human Factor Podcast begins with what…
The Meeting after the Meeting – Why Your Strategies and Plans Keep Losing Support
The Meeting after the Meeting – Why Your Strategies and Plans Keep Losing Support Issue 252, February 19, 2026 You were in a meeting where you presented a project roadmap seeking to develop new revenue for your department. The meeting ended with apparent consensus, and the project roadmap got the green light. Heads nodded; verbal agreement and support came from most who were in attendance. Action items were assigned. Everyone left the conference room. And then, you learned later…
The Loyalty Trap – When Commitment Becomes a Cage
The Loyalty Trap – When Commitment Becomes a Cage Navigating the Psychology of Organizational Allegiance During Change and Transformation Issue 251, February 12, 2026 A senior vice president at a client I worked with recently described a moment that caused me some pause. After 22 years at the organization, he sat in a board meeting watching leadership present a transformation roadmap that would eliminate his entire division’s operating model. He told me, “I knew they were right. I knew we…
The Busyness Trap – Why We Wear Exhaustion as a Status Symbol
The Busyness Trap – Why We Wear Exhaustion as a Status Symbol Issue 250, February 5, 2026 Ask any professional how they are doing, and you are likely to hear some variation of “busy” or “slammed” or “crazy right now.” We have turned exhaustion into a status marker, using packed schedules as evidence that we matter and that what we do matters. Research published in the Journal of Consumer Research by Bellezza, Paharia, and Keinan in 2017 documented this phenomenon…
The Relationship Decay Rate – Why Professional Connections Atrophy Without Intention
The Relationship Decay Rate – Why Professional Connections Atrophy Without Intention Issue 249, January 29, 2026 Someone you haven’t spoken with in three years reaches out asking for an introduction. You were once genuine colleagues, people who supported each other’s work and cared about each other’s success. Now you hesitate, calculating whether the relationship still warrants the favor being requested. Something that would have been automatic three years ago now requires deliberation. This is the relationship decay rate at work…









