Make a Difference With 2040 Digital
2040 Digital is a full-service strategic solutions firm that helps you navigate today’s complex, constantly-evolving digital business environment. We are specialists in not-for-profits, B2B publishers, B2C publishers, associations, government and businesses in general.
Everything we do is geared to transforming your organization and fulfilling its potential in a dynamic and ever increasingly digital world.
We work with you to build a relevant narrative that singles you out in your market and target market sectors.
We are your partner in strengthening your brand, developing a sustainable business strategy, growing your revenues and engaging your key stakeholders.
Our work is based on trust, built on authenticity and powered through collaboration.
Digital environments are changing by the minute. It’s a dynamic, often confusing picture.
2040 Digital brings together the digital, analytical, technical, creative, and business assets that your organization needs to:
How We Work
There isn’t anything we do at 2040 Digital that is cookie cutter. We deliver powerful results, with solutions, strategies, and recommendations that are matched to your business, market, and customers. Learn More>
Current Issue of 2040's Ideas and Innovations Newsletter
Get “The Truth about Transformation”
The 2040 construct to change and transformation. What’s the biggest reason organizations fail? They don’t honor, respect, and acknowledge the human factor. We have compiled a playbook for organizations of all sizes to consider all the elements that comprise change and we have included some provocative case studies that illustrate how transformation can quickly derail.
An Elephant? What Elephant? Where Is the Elephant?
Decision-Making: Actions, Influences, Impacts and Unintended Consequences
Issue 75: Sept 29, 2022
In June of this year, we published an article about unintended consequences and how many organizations, governments and individuals are blindsided by not anticipating the future. Technically, unintended consequences are outcomes of actions in the immediate past or in current times that have unforeseen impacts or influences on the near or far future. Consider a line of dominoes or a house built from playing cards. When one is touched or removed, all the others are influenced and fall into disarray.
Living in the Moment
Although we seem to be evolutionarily programmed to constantly assess our surroundings to ensure safety and security for the long-term, we often react based on the immediate moment. We struggle to understand what seems far off, ambiguous, or outside of our span of knowledge and experience. Furthermore, we prefer to stay on the surface, like skipping stones over water. For many of us, our goal is to stay on the surface and not explore what lies in the deep where things are unknown, perhaps complicated, or uncomfortable. It is hard to contend with the future when we are living in the present and have unfulfilled needs, wants and problems that need to be solved right now. We typically think (or not) and take action to ensure we meet expectations in the present.
Leaders, managers, and employees face an existential challenge when it comes to transforming a business and its model. Resistance to change and not taking risks is the intuitive norm, and therefore increases drag or completely prohibits change. This is a level of resistance that results in roadblocks that even technology cannot overcome. Our organizational playbook, The Truth About Transformation, explores these issues … plus more!