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Make a Difference With 2040 Digital

2040 Digital is a full-service strategic solutions firm that helps you navigate today’s complex, constantly-evolving digital business environment. We are specialists in not-for-profits, B2B publishers, B2C publishers, associations, government and businesses in general.

Everything we do is geared to transforming your organization and fulfilling its potential in a dynamic and ever increasingly digital world.

We work with you to build a relevant narrative that singles you out in your market and target market sectors.

We are your partner in strengthening your brand, developing a sustainable business strategy, growing your revenues and engaging your key stakeholders.

Our work is based on trust, built on authenticity and powered through collaboration.

Digital environments are changing by the minute. It’s a dynamic, often confusing picture.

2040 Digital brings together the digital, analytical, technical, creative, and business assets that your organization needs to:

Understand

Understand clearly your online audiences and target markets

Grow

Discover where opportunities exist. Leverage Data to work for you and Grow your revenue in new expansive ways.

Build

Build engagement with members, users, customers, prospects and other stakeholders.

Decode

Decode the digital universe to seize the opportunities in your organization’s immediate future.

How We Work

There isn’t anything we do at 2040 Digital that is cookie cutter. We deliver powerful results, with solutions, strategies, and recommendations that are matched to your business, market, and customers. Learn More>

Current Issue of 2040's Ideas and Innovations Newsletter

2040's Ideas and Innovations Newsletter Image Header

2022 Mid-Year Prediction: Unintended Consequences

Issue 61: June 23, 2022

Over the past two years in discussions with clients and the 2040 team, I have continued to raise the point that “ it ain’t over until the lady sings.” Many have already sung with sighs of relief and many more have yet to sing. In either case, the songs increase anxiety and confusion when the last notes are ambivalent, and the outcome is not assured.

The Center Will Not Hold

In many instances after the proverbial ladies have sung, organizations rock back in a state of surprise and amazement. “What happened” and “why” echo in the executive suite. At 2040, it is a head-scratcher that organizations are so blindsided. The “why” is that leadership is not paying attention to societal, organizational, and even their own blind spots. To quote William Butler Yeats, “Turning and turning in the widening gyre, the falcon cannot hear the falconer; things fall apart; the center cannot hold.” Just as the poet describes, we fail to see and connect the dots until we actually can see and connect them, if it’s not too late.

The Ecosystem

My ongoing concern is the lack of recognition of how interdependent everything is across our society. This is my “critical thinking prompt” for clients to wake up and connect the dots.

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