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Make a Difference With 2040 Digital

2040 Digital is a full-service strategic solutions firm that helps you navigate today’s complex, constantly-evolving digital business environment. We are specialists in not-for-profits, B2B publishers, B2C publishers, associations, government and businesses in general.

Everything we do is geared to transforming your organization and fulfilling its potential in a dynamic and ever increasingly digital world.

We work with you to build a relevant narrative that singles you out in your market and target market sectors.

We are your partner in strengthening your brand, developing a sustainable business strategy, growing your revenues and engaging your key stakeholders.

Our work is based on trust, built on authenticity and powered through collaboration.

Digital environments are changing by the minute. It’s a dynamic, often confusing picture.

2040 Digital brings together the digital, analytical, technical, creative, and business assets that your organization needs to:

Understand

Understand clearly your online audiences and target markets

Grow

Discover where opportunities exist. Leverage Data to work for you and Grow your revenue in new expansive ways.

Build

Build engagement with members, users, customers, prospects and other stakeholders.

Decode

Decode the digital universe to seize the opportunities in your organization’s immediate future.

How We Work

There isn’t anything we do at 2040 Digital that is cookie cutter. We deliver powerful results, with solutions, strategies, and recommendations that are matched to your business, market, and customers. Learn More>

Current Issue of 2040's Ideas and Innovations Newsletter

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The Truth about Transformation Book Web Banner

Targeted Transformation

Issue 68: August 11, 2022

What’s the default approach to organizational pivots and transformation?  Popular opinion is that technology will lead the way and the workforce will follow. It’s a seductive, but majorly misguided notion. First and foremost, it’s the human factor that will make or break any strategic plan.  And that’s the focus of our new book, The Truth about Transformation. Our playbook takes a deep focus on what you need to know, the questions you should ask, and the balance between macro and micro influences that drive high performance.  It’s not your typical business book; rather it is an original, provocative look at what you don’t know you don’t know, the typical assumptions we make, and the landmines that prevent sustainable transformation.

True transformative change requires an understanding of the human factors at play, how conscious and subconscious behaviors can derail any plan, and how society is influencing your organization. Change is the only constant. An evolving reality is emerging, one that will fundamentally change who we are, how we work, and how organizations will be relevant today and in the future. The truth about transformation is not what you may think. Our guide to organizational transformation will surprise, confound, provoke, and challenge every ingrained belief. The future is out there, and the truth about transformation will change how you lead.

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The New Rules of Work

Issue 69: August 18, 2022

What is work? Where is work? What work matters? Why do we work?  The traditional work models are turning on their heads.  It’s been a long time coming since the Industrial Age, but we are at a crossroads moving forward radically in how we view and manage work … and our workforce.

Think of the current work-related cultural conversation: the Great Resignation, anti-Ambition, silent resignation, a next-gen mental health crisis, distributed work, essential vs. nonessential, unionization pushed by young highly educated workers, global health emergencies, purpose- values-driven work and a demand for corporate transparency.

What does it take to make a revolution?  Or at the very least a fast-forward evolution? We are either going through a significant reset of work, or the tail end of a pandemic-influenced re-evaluation of work. Or both.  Much has been reported about the post-pandemic (or ongoing, depending on where you stand on the issue) changes in work, so, instead, we are going to focus on a few key indicators that we believe are reshaping the new rules of work.

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