Kevin Novak
Transformation Psychology Expert
Why do smart people resist change? Drawing from strategic consulting with organizations like World Bank, American Psychological Association, New England Journal of Medicine, NASDAQ, and many more. Kevin reveals the psychology behind transformation success and failure.
Expert Credentials
Two decades of transformation experience across global finance, healthcare, publishing, and professional/trade associations,
with unique insights into the psychology of organizational change.
Multiple Webby Award Winner
Winner of 4+ Webby Awards from the International Academy of Digital Arts and Sciences, including recognition for Associations, Cultural Institutions, and Digital Innovation (2006-2013).
Author & Thought Leader
Author of “The Truth About Transformation” and creator of The Human Factor Method™, with weekly insights reaching 5,000+ transformation leaders.
Global Organization Experience
Strategic consulting for World Bank, IMF, NASDAQ, American Psychological Association, American Welding Society, New England Journal of Medicine, Wiley & Sons, and 50+ major organizations across finance, publishing, healthcare, and professional/trade associations.
Academic Foundation
MBA and MS in Technology Management from University of Maryland, where he currently serves as Adjunct Professor teaching Digital Society and Marketing.
Podcast Host & Media Expert
Host of Human Factor and Measuring What Matters Podcasts, exploring transformation psychology and organizational measurement with industry leaders and experts.
Industry Leadership
Former Board Chair of Business Information Association, Board Member of Software Information Industry Association (SIIA) and the Specialized Information Publishers Association (SIPA).
Speaking Topics
Keynotes and presentations that help leaders understand why transformation succeeds or fails
Why Smart People Resist Change
The intelligence paradox in transformation: why your best people often become your biggest obstacles and how to design change approaches that smart people actually embrace.
- •Three psychological reasons intelligent professionals resist change
- •The competence protection bias in transformation
- •Strategies for engaging analytical minds in change initiatives
- •Real insights from consulting across finance, healthcare, publishing, and associations
The Human Factor Method™
The psychology-first approach to transformation that addresses human behavioral factors before technological implementation, leading to better outcomes.
- •The 4-phase framework: Understand, Envision, Transition, Sustain
- •Measuring psychological readiness vs. traditional surveys
- •Building trust and psychological safety during change
- •Implementation roadmap for your organization
Beyond Traditional Change Management
Why 70% of transformations struggle and what successful organizations do differently to achieve lasting change in the digital age.
- •The failure patterns in modern transformation initiatives
- •Technology-first vs. psychology-first approaches
- •Behavioral indicators that predict transformation success
- •Creating transformation-ready organizational cultures
Digital Leadership in the AI Era
How leaders can navigate the human challenges of AI adoption, automation, and digital transformation while maintaining employee engagement and trust.
- •Leading through technological uncertainty
- •Addressing AI adoption fears and resistance
- •Building human-AI collaboration frameworks
- •Preparing your workforce for continuous change
Speaking Formats
Flexible presentations tailored to your event needs and audience
Keynote Presentations
High-impact keynotes for conferences, leadership retreats, and major events. Engaging storytelling with actionable insights.
Interactive Workshops
Hands-on sessions where teams apply The Human Factor Method™ to their specific transformation challenges.
Executive Briefings
Focused presentations for C-suite and board meetings on transformation psychology and organizational readiness.
Transformation Masterclass
Comprehensive workshop covering assessment, planning, and implementation of psychology-first transformation approaches.
Track Record of Excellence
Proven expertise across industries, platforms, and organizational levels
Book Kevin for Your Next Event
Ready to help your audience understand the psychology behind transformation success?
Kevin brings practical insights from two decades of experience helping organizations navigate change.
Speaking Inquiries
Email: kevinnovak@2040digital.com
Website: 2040digital.com/contact-us
LinkedIn: linkedin.com/in/kevinnovak