Measuring What Matters
Measurement and Psychology in Organizational Management
Why do 85% of organizations think they’re measuring what matters most, while only 23% actually achieve their strategic goals?
The answer lies in understanding what should be measured, the human factors that shape our measurement choices, and which metrics actually drive results.
Welcome to the Measuring What Matters Podcast, where host Kevin Novak talks with leading experts to explore what organizations should measure, how to measure it effectively, and which metrics actually drive performance and success.
Each bi-weekly 30-minute episode explores the metrics that matter most – from AI and innovation measurement to leadership effectiveness data, from economic indicators to organizational performance analytics. This isn’t about vanity metrics or surface-level reporting—it’s about the measurement frameworks that actually inform smart decisions and drive meaningful results.
About the Show
Format
Bi-weekly 30-60 minute episodes featuring solo insights, episodes co-hosted with subject matter experts, and guest interviews focusing on strategic and tactical discussions including measurement frameworks, ROI analysis, and data-driven insights
Host
Kevin Novak, CEO of 2040 Digital and Author of The Truth About Transformation
Focus
Measurement frameworks across business operations and strategy, with insights into the human psychology behind what organizations choose to measure
Target Audience
Data-driven transformation leaders, analytics professionals, and executives who need measurable results
Launching
October 2025
What You Will Learn
Strategic Measurement Frameworks
Move beyond surface metrics to measure what actually drives organizational success, from AI adoption to leadership effectiveness.
The Psychology of Measurement
Understand why organizations measure what they do, how cognitive biases affect data interpretation, and which human factors shape measurement success.
Leading Indicators Across Operations and Strategy
Identify early signals of success or failure in everything from innovation initiatives to market positioning to workforce engagement.
Analytics That Drive Decisions
Learn which metrics actually inform smart strategic choices across technology, finance, operations, and growth initiatives.
Featured Episodes
MWM001: Measuring Psychological Readiness: Beyond Survey Scores
Traditional employee surveys often tell us what people think they should say, not what they actually feel or will do when change arrives. We explore why standard change surveys miss critical behavioral indicators and examine alternative approaches that focus on actual behavior patterns like system engagement and learning participation. You’ll learn specific behavioral indicators to observe and practical ways to gather more honest insights about your organization’s change readiness.
MWM002: Assessment Data Insights: What Readiness Evaluations Reveal
After conducting transformation readiness assessments across industries, patterns emerge that reveal common blind spots in organizational change preparation. We examine industry-specific readiness challenges, frequently overlooked aspects of change preparation, and surprising factors that often predict outcomes better than traditional metrics. Discover insights about your industry’s readiness patterns and learn what questions to ask before launching transformation initiatives.
MWM003: Leading Indicators of Transformation Success
Most transformation metrics tell you what happened after it’s too late to course-correct. This episode explores early warning signals like employee question patterns, help-seeking behavior, and informal conversations that indicate where your transformation is heading. Ideal for leaders who want to move beyond lagging indicators and develop early warning systems for their change initiatives.
MWM004: Micro-Moments of Trust: Understanding Relationship Dynamics
Trust builds and erodes in small moments throughout transformation processes, but how do you recognize and influence these critical interactions? Through a healthcare digital workflow case study, we explore how trust develops between employees and new systems, team members, and leadership during change. Particularly valuable for change managers and team leaders responsible for supporting people through transformation.
MWM005: Interview: Chief Business Integration and Data Officer on Measuring Innovation and Performance
A conversation with a CBIO and CDO brings forward insights on building measurement frameworks that capture both behavioral data and psychological factors in large-scale transformations. The conversation covers practical challenges like presenting “soft” metrics to data-driven executives and balancing comprehensive measurement with implementation constraints. Learn real-world approaches for measuring the human side of organizational change.
MWM006: Interview: ROI of Human-Centered Transformation: Real-World Analysis
When transformation budgets are tight, how do you justify investing in psychology-first approaches? This episode analyzes real transformation costs—including hidden expenses like extended timelines and productivity loss—and examines how human-centered approaches impact bottom-line metrics. Essential listening for executives who need to build business cases for transformation approaches that go beyond technical implementation.
Perfect For
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- ✓ Executives tracking what actually drives performance
- ✓ Analytics professionals implementing organizational change initiatives
- ✓ Innovation managers measuring AI, technology, and digital initiatives
- ✓ Change management professionals wanting evidence-based approaches
- ✓ Finance leaders calculating transformation investment returns
- ✓ Data-driven transformation leaders who need measurable results
- ✓ Business leaders who believe “what gets measured gets managed”
About Your Host
Kevin Novak is the CEO and Founder of 2040 Digital, author of The Truth About Transformation and creator of 2040’s Ideas and Innovations Weekly Newsletter. With over two decades of experience in organizational transformation and performance measurement, Kevin has discovered that successful organizations don’t just need the right strategy—they need to measure the right things and understand the psychological factors that determine whether initiatives actually succeed.
Kevin’s measurement frameworks help leaders move beyond vanity metrics to focus on the data that actually drives organizational performance, from AI adoption and innovation tracking to leadership effectiveness and workforce engagement.
Available Everywhere
Measuring What Matters is available on all major platforms:
📅 New episodes every other Tuesday
Subscribe on your favorite platform to never miss an episode!
Tools and Resources
Free Transformation Readiness Assessment
Discover your organization’s psychological readiness for change with our free 5-minute assessment based on behavioral indicators, not survey scores.
Behavioral Measurement Toolkit
Download dashboard templates, measurement guides, and ROI calculation frameworks referenced in our episodes.
Additional Resources
Book: Get your copy of “The Truth About Transformation” – the foundational text for psychology-based change measurement.
Weekly Newsletter: Get measurement insights delivered weekly, featuring episode highlights and exclusive assessment data analysis. Available on the website, via email or subcribing to 20Forty’s Substack.
Speaking & Consulting: Bring Kevin’s measurement frameworks to your organization through speaking engagements and consulting services.
Talk to Kevin Novak: Drop a note on our Contact Form>
Join the Conversation
Have transformation measurement challenges to discuss? Questions about the psychology behind your organizational metrics?
Connect with Kevin and the Measuring What Matters community:
LinkedIn: Connect with Kevin Novak
Newsletter: Weekly transformation psychology insights
Speaking: Book Kevin for your next analytics or transformation event
Drop a note on our Contact Form>
Because transformation success isn’t about what you hope will happen—it’s about what you can measure and manage.