A Closer Look at Testing
A Closer Look at Testing Issue 181, October 10, 2024 A core strategy in any decision-making is whether we are asking the right questions. Theodore Levitt, Harvard Business School professor and economist asked the classic question, “What business are you in?” Transformative examples are Uber is a technology company, not a ride-sharing company — ditto for Airbnb, Google and Amazon as tech companies, not the obvious. Okay for asking questions. But what about challenging the sacrosanct strategy of testing new…
