Deborah Patton
About Deborah
Deborah Patton has made a career in publishing, marketing, creative services, and as an experiential event producer. As founder and executive director of Applied Brilliance, she provides consulting services to promote innovation and creativity in companies and organizations seeking effective ways to convey to their customers, employees, and other stakeholders how emerging trends and major cultural shifts affect their businesses.
She believes that effective marketing and communications strategies are driven by mastering the art of listening from the customer’s viewpoint, stepping outside one’s own comfort zone and synthesizing the seemingly unconnected threads of emerging global trends as harbingers of cultural change.
Career Highlights
Background & Experience
Deborah served as editor and COO of The Robin Report, a digital media platform serving C-level retail executives. As an innovator in strategic marketing and communications, Deborah has helped top media brands manage change, sometimes tumultuous change, in the marketplace.
She has helped revitalize traditional brands, re-launch media businesses, and create new brand identities for established media organizations. Her expertise spans the full spectrum of content strategy, from brand positioning to editorial direction to audience engagement.
Areas of Expertise
Brand Management
Publishing
Marketing Communications
Creative Services
Editorial Strategy
Event Production
Brand Revitalization
