Kevin Novak

About Kevin

Kevin Novak is the Founder and CEO of 2040 Digital, a strategic solutions firm helping organizations navigate change, growth, and digital transformation since 2014. He is the creator of the Human Factor Method, a research backed framework for understanding why most organizational transformations fail and what leaders can do differently when psychology, culture, and resistance are the real obstacles. Kevin is the author of The Truth About Transformation (2022, revised and expanded 2025), host of the Human Factor Podcast, and publisher of the weekly Ideas & Innovations newsletter, where he explores the intersection of leadership, AI, organizational behavior, and the human dynamics that determine whether strategic initiatives succeed or collapse. He is also an adjunct professor at the University of Maryland, where he teaches marketing and digital media, and a four time Webby Award winner whose clients have included APA, AAFP, NEJM, Wiley & Sons, and the World Bank.

Background & Experience

Kevin previously served as Vice President of Digital Strategy at the American Institute of Architects and as Chief Digital Officer at the Library of Congress, where he spearheaded initiatives such as the World Digital Library and forged partnerships with Google, Microsoft, and Stanford.

He has held significant governance roles, including Board President of the Business Information Association (BIA-Connectiv), board member of SIIA and SIPA, and chair of national and international working groups with the W3C, the U.S. National Academies, and the MOBI Foundation.

His work bridges executive leadership, technology, and organizational culture, making him a trusted advisor to associations, enterprises, and global institutions.