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What Were They Thinking? – Ideas and Innovations from 2040

What Were They Thinking? Issue 101, March 30, 2023 Jared Diamond, author of Collapse, asked a profound question referring to the ancients in Easter Island. When they cut down the last tree on the island, what were they thinking? Seriously, what sane society would make a valuable natural resource extinct with one final hatchet job? Which in turn made their people extinct? Or how about a more complicated social problem replacing the US draft with an all-volunteer military, ultimately making…

The Pathway to Continuous Learning – Ideas and Innovations from 2040

The Pathway to Continuous Learning Issue 100, March 23, 2023 Editor’s Note: Welcome to the 100th Issue of 2040’s Ideas and Innovations Weekly Newsletter. We thank you for your continued readership and your feedback and comments weekly. Everyone has a personal learning style. Independent learners buck the system and find alternative ways to learn on their own terms. Traditional learners are comfortable with the classic teacher-student relationship. And then there is everyone else in between. Whatever preference you have, continuous…

Does Your Organization Have Tunnel Vision? – Ideas and Innovations from 2040

Does Your Organization Have Tunnel Vision? Issue 99, March 16, 2023 You think you see a light at the end of the digital tunnel, and then you realize it is the blinding light of tunnel vision that has derailed you. In considering how to change, transform or simply adapt to changing conditions across a market or profession, organizations (including ourselves) often fall back to doing what we know best and what has worked in the past under different circumstances. Believing…

Case Study: Sidestepping Accountabilities – Ideas and Innovations from 2040

Case Study: Sidestepping Accountabilities Issue 98, March 9, 2023 At 2040 we work closely with our clients to bridge theory to practice. Strategy is great, but if you don’t know how to apply the great ideas, it becomes a hard stop to any forward progress. We can get mired down by details, overthinking – and worst of all, not keeping out of our own way. So, back by popular demand, we bring you another case study that you may be…

Breaking the Bond of Trust – Ideas and Innovations from 2040

Breaking the Bond of Trust Issue 97, March 2, 2023 One of the unexpected outcomes of the pandemic was the development of a new level of trust between leaders and their corporate level workforce. With entire skilled workers at organizations forced out of the office and working remotely, the workforce and management had to implicitly trust one another to meet deadlines, goals, and quarterly expectations. During this time a shift to measuring performance by outcomes, not time or face-to-face contact…

Can You Hear Me … Now? – Ideas and Innovations from 2040

Can You Hear Me … Now? Issue 96, February 23, 2023 The challenge of communicating with colleagues has become increasingly difficult. With the proliferation of tech experts and Next Gens in the workforce, we may need a translator to ensure we all understand each other. Here’s a real-life example. A content team is struggling to understand how to load a certification testing module into a new software platform. The project lead from the platform is a developer who thinks with…

ChatGPT: Shapeshifting Our World – Ideas and Innovations from 2040

ChatGPT: Shapeshifting Our World Issue 95, February 16, 2023 If you’ve been paying even a nanosecond of attention to the tech news headlines, you might think the universe shifted on November 30, 2022, when OpenAI introduced its natural language, generative program that produces text and images in response to user prompts, ChatGPT. Yes, we know that everyone under the tech corridors’ suns have weighed in on its disruption. And guess what, we’re going to as well, and as you will…

The Consequences of Unbounded Optimism – Ideas and Innovations from 2040

The Consequences of Unbounded Optimism Issue 94, February 9, 2023 All societies live by stated or perceived mantras. In the United States we reach for the stars, believe the sky is the limit, and if we build it, they will come. These sentiments permeate our culture, inspire our children, and guide our business leaders. We love entrepreneurialism; we reward it, admire it, and aspire to it. The entrepreneurial spirit and manifest destiny represent the American can-do ingenuity and genius of…

How to Master the Art of Storytelling – Ideas and Innovations from 2040

How to Master the Art of Storytelling Issue 93, February 2, 2023 Origin Stories Storytelling and narrative have become the buzzwords of modern marketing. You’ve heard it before: What’s your organization’s brand story? Make your organization come alive through narrative. Help customers relate emotionally to your business by telling a story. And possibly the most ominous: Tell your story, or else your stakeholders will write it for you. Storytelling has been around as long as humans; the 50,000-year-old cave paintings…

When Less Is More – Ideas and Innovations from 2040

When Less Is More Issue 92, January 26, 2023 “We’re too big to fail.” Try that one out on Elon Musk or Mark Zuckerberg. If there were ever two visionaries with an overabundance of hubris, they’re the ones. Although the concept of “too big to fail” technically refers to an organization that is so important to a financial system that a government would not allow it to go bankrupt due to the seriousness of the economic repercussions (Wiki), one could…