Part 3 in a 3 Part Series In the last post of this 3-blog post series on Demystifying Analytics, I am going to cover how you can use analytics to measure the past performance and predict the future performance and…
Part 2 of a 3 Part Series Your editorial planning process in the digital world most likely contains 4 steps. You plan, content is developed, you work with the social media or digital team to optimize and the content gets…
Part 1 of a 3 Part Series Part One: The Digital Experience and Introduction to Data and Analytics The Digital World has created significant opportunities and challenges for any organization but particularly those who must adjust to the new ways…
Working with clients, speaking at a conference or engaged in a variety of different conversations; I am always asked: Should we go open source, you know Drupal or Word Press or some other available solution? Isn’t that going to keep…
How is Digital Like Origami? When you look at the intricate simplicity of a beautifully-crafted piece of origami, your first thought is probably not to look for the ever-so-obvious parallels to digital. But if you’ve set the right expectations for…
Tom Anderson from Anderson Digital 2020 interviewed me ahead of speaking at the Gilbane Conference next month: Tom: I’m pretty excited about the Gilbane Conference that’s running December 2nd to 4th in Boston. Am moderating two events, which is connecting…
Take a look at the holes in these two photos. One is wide and shallow. The other is so deep that you cant see the bottom. How many shovelfuls of material would it take to fill either hole? And how…
Today’s world is global and connected, and your customer demographics are shifting. Has this happened before? Sure. Customer demographics shift all the time, sometimes slowly, and sometimes more quickly. What you do and don’t do as a business can and…
Over the past two weeks I have had many conversations with companies wanting to take the leap and move into digital. The challenge is that many view that it as a technical leap that they need to make. They have…
Are you “actively” listening to your customers and members? Today’s world is global, digital and connected. Information, opinions, thoughts, reviews, and comments spread instantaneously and in far reaching ways. Are you listening? Are you actively listening to what is being…