The Space Between What Was and What Will Be Every significant transformation includes a period that organizations rarely acknowledge and rarely plan for: the neutral zone. This is the psychological middle ground where the old way has definitively ended, but the new way isn’t fully functional yet. William Bridges, the organizational psychologist who mapped the psychology of transitions, identified this neutral zone as fundamentally different from both the ending that precedes it and the new beginning that follows. It’s not…

The Meeting That Changed Everything Six months into a major digital transformation, a manufacturing company was quietly failing. Adoption rates stalled at 23%. Performance metrics declined. The best managers were updating their resumes. In meetings, everyone nodded and said the right things. In reality, nobody was using the new system. Then the vice president of operations did something unusual. Instead of presenting another optimistic status update, he stood up in front of 200 leaders and said, “I want to tell…