Ideas & Innovations
Exploring the intersection of technology, leadership, and digital transformation. Published weekly by Kevin Novak.
Explore 2040’s weekly Ideas and Innovations Newsletter Articles below.
Welcome to 2040’s Ideas and Innovations – where organizational transformation meets human psychology.
Every Thursday for 4+ years, I’ve been sharing insights with 5000+ leaders about why change initiatives succeed or fail. Spoiler alert: it’s rarely about the technology.
I’m Kevin Novak, CEO of 2040 Digital and author of the books “The Truth About Transformation” and “The Truth About Transformation: Leading in the Age of AI, Uncertainty and Human Complexity”. I have spent decades helping organizations navigate change by focusing on the most critical factor: the humans involved.
What you’ll get:
- Weekly deep dives into transformation topics, including strategy and psychology
- Real case studies from 100+ organizational transformations
- Frameworks that actually work in practice
- Leadership counsel and tips
- The human stories behind digital evolution
No buzzwords. No surface-level advice. Just practical insights from the front lines of organizational change.
Subscribe for free and join leaders from Fortune 500 companies, startups, and nonprofits who rely on these insights to drive successful transformation.
Also explore our latest research, Measuring What Matters, which examines why organizations struggle to connect measurement to meaningful decisions and what separates effective measurement from data collection.
Join me here on our website and subscribe using the form provided on this page or find me on Substack (20Forty’s Newsletter).
Kevin Novak, CEO, 2040 Digital and author of “The Truth About Transformation” and “The Truth About Transformation: Leading in the Age of AI, Uncertainty and Human Complexity”.
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2040’s
Ideas and Innovations Newsletter
When Less Is More – Ideas and Innovations from 2040
When Less Is More Issue 92, January 26, 2023 “We’re too big to fail.” Try that one out on Elon Musk or Mark Zuckerberg. If there were ever two visionaries with an overabundance of hubris, they’re the ones. Although the concept of “too big to fail” technically refers to an organization that is so important to a financial system that a government would not allow it to go bankrupt due to the seriousness of the economic repercussions (Wiki), one could…
The Future Isn’t Going to Look Like You Think – Ideas and Innovations from 2040
The Future Isn’t Going to Look Like You Think Issue 91, January 19, 2023 Organizations founded on exponential growth are in for a wake-up call. In reverse-trend thinking, some experts believe that good enough is just good enough. Entrepreneurs believe that there are no limits to growth. What do we believe? It requires a deeper look at what is going on in our global population shifts to really understand future growth…or constriction. We wrote about this in our book, The…
Anger and Rage – Ideas and Innovations from 2040
Anger and Rage Issue 90, January 12, 2023 A group of white men wearing T-shirts, Patagonia fleece vests or zip-front sweaters, Allbirds sneakers, and faded jeans are sitting around a conference table. It is 7:30 in the morning. They are collegial, familiar with one another, and engaged in friendly banter. The senior team turns their attention to their leader who has just walked into the room; he looks exactly like they do. Two women follow him, dressed in the female…
Forging a Pathway Into 2023 – Ideas and Innovations from 2040
Forging a Pathway Into 2023 Issue 89, January 5, 2023 Two of the most important qualities we need (personally and professionally) to make good decisions are perspective and context. In order to move forward, both give relevance to how the past informs the present and can be predictive of how to plan for the future. If we take three tenses, we can reflect on what we have learned and how those insights can guide us today and tomorrow. Having said…
Taking Stock – Ideas and Innovations from 2040
Taking Stock Issue 88, December 29, 2022 One could argue that January 1 is an arbitrary date to evaluate the past 12 months. We routinely like to look back to the past calendar year, determine what went well and reflect on what we wanted to change. We view January 1 as a fresh start to tackle our procrastination, fix things that are broken, generally refresh, and forge a committed pathway forward. We all know that for many, these reflections, decisions,…
The Unintended Consequences of Indecision – Ideas and Innovations from 2040
The Unintended Consequences of Indecision Issue 87, December 22, 2022 Should I stay or should I go? Should we pivot or stay the course? Are my next-gens going to quietly quit? How are we going to make more money in such a disruptive economy? Is everyone going to agree with me? Am I going to be held accountable? Do I even need to be accountable? And why is everything so damned hard all the time? If you are a leader,…
It Was the Best of Times …and Maybe the Worst – Ideas and Innovations from 2040
It Was the Best of Times …and Maybe the Worst Issue 86, December 15, 2022 It’s that time of year for stories. We’ve all got them: holiday merriment, missteps, and mayhem. All the stories that we remember and pass on from our portfolio of family and personal legends. We have a few stories as well. In our new book, The Truth About Transformation, we have an entire section devoted to dispatches (aka case studies) that are some of the most…
Belonging Matters – Ideas and Innovations from 2040
Belonging Matters Issue 85, December 8, 2022 According to the British Columbian First Nation Haida, if you have forgotten or lost your language and your stories you are among the walking dead. (And there are only 24 people left in that nation that speak their endangered language.) The same could be said about evolving an organization’s purpose, using the past to help redefine the future, moving toward a shared purpose and always staying true to an organization’s North Star. A…
Is Your Organization Ready to Comply with Privacy Protections? – Ideas and Innovations from 2040
Is Your Organization Ready to Comply with Privacy Protections? Issue 84, December 1, 2022 A wise man once told us when thinking about a significant life event, “We can be prepared, but we’ll never be ready.” So, it may be a stretch to connect mortality with privacy laws, but we would argue that most organizations are neither prepared nor ready to deal with the privacy changes at the state level in the United States and countrywide in many countries around…
What Does It Mean to Practice Gratitude? – Ideas and Innovations from 2040
What Does It Mean to Practice Gratitude? Issue 83, Nov 23, 2022 We’ve been thinking about gratitude, and not just because it’s the season. Every era has its set of challenges and disasters, and each ensuing decade we think it’s getting worse. But we would argue that perception is based on the human condition that we are risk averse and generally content to live in a safe and secure bubble, professionally and personally. That’s not an indictment, it’s just the…
Back to Basics – Ideas and Innovations from 2040
Back to Basics Issue 82, Nov 17, 2022 How often have we been reminded to get back to basics? We live in an overprogrammed, overcommunicated, overstimulated world. Recently several cultural threads caught our attention, and when combined, remind us of how the basics in art and culture can have a positive effect on ourselves, our workplace, the organizational community, and society writ large in counterpoint to high-tech. Although we have been seduced to worship technology over the past few decades,…
What’s Holding You Back? – Ideas and Innovations from 2040
What’s Holding You Back? Issue 81, Nov 10, 2022 An important part of 2040’s practice with our clients is to use an open mind in applying intelligence and solutions from one sector to another. The concept of systems thinking is to look at the world holistically and find the intersections of new ideas and trends that paint a larger picture of an organizational landscape. By habit, we often become so focused on the day-to-day and keeping our nose to the…
A Modern Fable About Social Media: Ideas and Innovations from 2040
A Modern Fable About Social Media Issue 80, Nov 3, 2022 Over the past 18 years, social media has become a way for organizations to market their products and services. It has also enabled society at large to remove physical borders to connect, express their thoughts and opinions, and share the events of their day-to-day lives. Social media offers efficiency and immediacy in a highly-connected world. Before the internet, connecting took time — whether in person, writing letters, telegrams or…
Uncertainty and Disruption: Ideas and Innovations from 2040
Uncertainty and Disruption Issue 78, Oct 20, 2022 You know something’s happening, but you don’t know what it is. Your competition is edging ahead. Your stakeholders are ambivalent. Your workforce is listless. Your management team is exhausted. Nothing that worked before is working now. You’re not alone. High performance in disruptive markets puts everyone to the test and on edge. Old strategies don’t work because conditions have changed. Managing a remote workforce with traditional management tactics doesn’t work because they’re…
The Shape of Things to Come – Ideas + Innovations from 2040
The Shape of Things to Come Issue 79: Oct 27, 2022 As we contemplate the end of another year, now is a good time to revisit the opportunities and shortfalls of technology. And to clear up some popular theories that may be losing ground. As we have said many times, technology is no panacea or silver bullet, it is simply a tool to augment our intelligence, make our solutions smarter and help us measure what matters in a way that…
Uncertainty and Disruption
Uncertainty and Disruption Issue 78, Oct 20, 2022 You know something’s happening, but you don’t know what it is. Your competition is edging ahead. Your stakeholders are ambivalent. Your workforce is listless. Your management team is exhausted. Nothing that worked before is working now. You’re not alone. High performance in disruptive markets puts everyone to the test and on edge. Old strategies don’t work because conditions have changed. Managing a remote workforce with traditional management tactics doesn’t work because they’re…
Too Much Choice Makes Brand Loyalty an Endangered Species – Ideas + Innovations from 2040
Too Much Choice Makes Brand Loyalty an Endangered Species Issue 77: Oct 13, 2022 There’s a sea change taking place in social media and streaming platforms which should be a red flag for organizations that offer memberships, subscriptions or use devices that seek to deliver continuous value via consumer consumption, leading to rich sources of recurring revenue. Members Only Membership and subscription have become all the rage over the past five years across many businesses. The continual drips of monthly…
Systems Thinking Powers Actionable Solutions in Three Easy Steps – Ideas + Innovations from 2040
Systems Thinking Powers Actionable Solutions in Three Easy Steps The Past Is No Playbook for the Future Issue 76: Oct 6, 2022 If by chance you have been asleep for the past three decades, you may have missed the success of a systems thinking strategic model. Everyone who understands climate change realizes that we (all of us, sentient and non) live in a closed-loop, interconnected system. That understanding is based on the ability to look at life holistically, connecting the…
An Elephant? What Elephant? Where Is the Elephant? – Ideas + Innovations from 2040
An Elephant? What Elephant? Where Is the Elephant? Decision-Making: Actions, Influences, Impacts and Unintended Consequences Issue 75: Sept 29, 2022 In June of this year, we published an article about unintended consequences and how many organizations, governments and individuals are blindsided by not anticipating the future. Technically, unintended consequences are outcomes of actions in the immediate past or in current times that have unforeseen impacts or influences on the near or far future. Consider a line of dominoes or a…
Assumptions and Consequences – Ideas + Innovations from 2040
Assumptions and Consequences Issue 74: Sept 22, 2022 Don’t make any assumptions! How many times have we heard this – at work and at home? Yet, we make assumptions all the time. And our assumptions are typically personal speculations that have broad implications. We assume that our workforce is achieving its potential. We assume that leadership is making decisions that benefit the entire organization, including its workers. We assume that our customers are pleased with our products and services and…
Quiet Quitting – Ideas + Innovations from 2040
Quiet Quitting Issue 73: Sept 15, 2022 We’ve all become seduced by the power of digital media to shift the cultural conversation in real time. Case in point: A cascade of reports about Quiet Quitting hit our inboxes after it was socialized on TikTok in July. It soon became the darling of cultural observers and journalists … and the bane of HR teams. So, what’s the fuss? Ambivalent employment has been around for ages; quiet quitting has gained traction as…
What Role Do You Play? – Ideas + Innovations from 2040
What Role Do You Play? Issue 72: Sept 8, 2022 Here’s a real-life scenario. Recently there has been friction and dissension within a management team. Managers are struggling to help manage a disruptive economy, guide strategy in an ambiguous marketplace, rein in a headstrong CEO that is resisting authority, and manage multiple powerplays among members who believe they have all the answers or who are afraid to reveal themselves and what they don’t know. This is not a fictional drama…
What Is Your North Star? – Ideas + Innovations from 2040
What Is Your North Star? Issue 71: Sept 1, 2022 Do you know your organization’s North Star? Or maybe a better question is whether your organization even has a North Star. Not to get all astronomical on you, but Dr. E.C. Krupp, Director of the Griffith Observatory in Los Angeles and a world-renowned expert in ancient astronomy explains, “The north pole of the sky and whatever stars were close to that point told the ancients there was foundation and structure…
How Communications Matter
How Communications Matter Issue 70, August 25th, 2022 Can you hear me? Am I listening? Are we communicating in ways that we understand each other? Language, tone, intention … critical thinking. Are we honestly embracing diversity of thought, alternative perspectives, and different ways of solving problems? Or are we putting our co-workers, colleagues, and—even worse—our customers into boxes that we have imposed on them. In case you missed, it, check out our newsletter, “How Effectively Do You Communicate with Stakeholders,” and learn…
What is Work?
What is Work? Issue 69, August 18th, 2022 What is work? Where is work? What work matters? Why do we work? The traditional work models are turning on their heads. It’s been a long time coming since the Industrial Age, but we are at a crossroads moving forward radically in how we view and manage work … and our workforce. Think of the current work-related cultural conversation: the Great Resignation, anti-Ambition, silent resignation, a next-gen mental health crisis, distributed work,…
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