Measuring Trust as a Behavioral Asset – How to Operationalize the Most Important Intangible in Organizations
Measuring Trust as a Behavioral Asset – How to Operationalize the Most Important Intangible in Organizations Issue 266, May 28, 2026 A client I worked with several years ago published trust survey results showing 84 percent of customers reporting high trust in the institution. The figure was prominently displayed in the annual report, repeated in every stakeholder and governance meeting, and used as a justification for the client’s strategy of competing on relationship quality rather than discounts. Two years later,…










