Net Promoter and ACSI
The Impact of Digital Net Promoter and ACSI By Kevin Novak August 1, 2014 4 min read Today, I want to introduce you to two programs, one that I believe is essential to any business trying to understand the loyalty and satisfaction of their customers or members, and one that is a great barometer for the state of customer satisfaction in the US across industries. Net Promoter NPS stands for Net Promoter Score, a metric that serves as the standard…
