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The Customer Value Proposition and Relationship of Trust

The Impact of Digital The Customer Value Proposition and Relationship of Trust By Kevin Novak June 15, 2021 5 min read First-Party Data Transformation in the Age of Compliance With evolving privacy policies and technology changes facing organizations of all…

The Changing US Privacy Landscape in 2021

The Impact of Digital The Changing US Privacy Landscape in 2021 By Kevin Novak June 15, 2021 7 min read Consumer Privacy and Regulatory Compliance Organizational Transformation Considerations The friction between balancing personalization with privacy is a challenge for any…

Leveraging Data to Increase Revenue and Retention: Association and Society Conferences and Events

The Impact of Digital Leveraging Data to Increase Revenue and Retention: Association and Society Conferences and Events By Kevin Novak September 30, 2019 14 min read Why Exhibit at a Conference in the First Place? Face-to-face conferences create meaningful interactions,…

Association Member Engagement: Your Path to Retention and Revenue

The Impact of Digital Association Member Engagement: Your Path to Retention and Revenue By Kevin Novak September 28, 2019 6 min read Professional and trade associations routinely struggle with the acquisition and retention of members. Ultimately, members stay if they…