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audience management

Controlling Individual Privacy and Data
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Ideas and Innovations Newsletter

Is Your Organization Ready to Comply with Privacy Protections? – Ideas and Innovations from 2040

Is Your Organization Ready to Comply with Privacy Protections? Issue 84, December 1, 2022 A wise man once told us when thinking about a significant life event, “We can be prepared, but we’ll never be ready.” So, it may be a stretch to connect mortality with privacy laws, but we would argue that most organizations are neither prepared nor ready to deal with the privacy changes at the state level in the United States and countrywide in many countries around…

Kevin Novak
December 1, 2022
Breaking News: Important Privacy Changes – Ideas + Innovations from 2040
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Ideas and Innovations Newsletter

Breaking News: Important Privacy Changes – Ideas + Innovations from 2040

Breaking News: Important Privacy Changes Issue 63: July 7, 2022 As we mentioned in our Privacy Regulation Update: The Doors Are Locking on User Data newsletter last week, over the next two weeks, we will share a curated list of 2021/22 articles to assist you and your organization in conducting some deep and critical thinking on how you collect, manage and leverage data. We will also review tips on how you adapt to the limitations and restrictions set in place…

Kevin Novak
July 7, 2022
Ideas + Innovations from 2040: Life Stage Marketing
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Ideas and Innovations Newsletter

Ideas + Innovations from 2040: Life Stage Marketing

Life Stage Marketing and Segmentation When managing a multigenerational workforce and understanding a customer audience, there are many theories and models that tap into different segmentations. Creating personas and groupings is helpful to understand, interact, engage, inspire, motivate and convert. The current debate is whether segmentation approaches and practices should be based on chronological age, geolocation, life events, values, attitudes, and lifestyles – or even one’s journey to self-actualization with a nod to Maslow’s Hierarchy of Needs. At 2040 we…

Kevin Novak
November 10, 2021
Ideas and Innovations Newsletter: Membership Drives Your Growth
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Ideas and Innovations Newsletter

Ideas and Innovations Newsletter: Membership Drives Your Growth

Membership Drives Your Growth Welcome to 2040’s thought leadership series on how to build businesses and organizations that thrive in a post-pandemic marketplace. Amazon is credited with kick-starting a massive change in consumer behavior…and expectations. The public conversation and market trends reflect these systemic shifts: quick delivery, free shipping and returns, the digital marketplace platform, a trusted source for search and most importantly, a relationship based on membership and the personal or professional rewards that relationships deliver. Remember, a relationship…

Kevin Novak
May 12, 2021