Contact@2040Digital.com or call us at ‪(240) 630-4674‬

business strategy

Ideas and Innovations Newsletter

Always Start with a Strategic Premise – Ideas + Innovations from 2040

Always Start with a Strategic Premise Issue 60: June 16, 2022 You’ve developed an aspirational strategic plan that is going to help you crush it compared to your competitors and allow the organization to expand its customer base and be more relevant to existing customers.  The direction of the plan and its goals seem to address the declining performance of existing business lines and offerings by developing a new model. You’ve worked on it, honed it, and vetted it with…

Kevin Novak
June 16, 2022
Ideas and Innovations Newsletter

Transformation Is a Messy Business – Ideas + Innovations from 2040

Transformation Is a Messy Business Issue 58: June 2, 2022 When it comes to digital transformation, some thought leaders correlate it to chaos theory. We’ve all heard about chaos theory, even if we don’t understand it. Dumbed down, it’s the mathematical theory that explains what seems random and chaotic but that in actuality has underlying patterns, an interconnectedness and self-organization that can give order and logic to what seems chaotic on the surface. As we have continued to share in…

Kevin Novak
June 2, 2022
Ideas and Innovations Newsletter

Ideas + Innovations from 2040: How Market Orientation Drives Success

How Market Orientation Drives Success There has been much written about the dynamic and disruptive market forces we operate in. But there is less attention paid to how an organization and its system can only achieve its purpose and goals if the individual and group-based human factors are aligned and oriented towards a shared value proposition to the market. We call this market orientation: enterprise-wide market information (intelligence) related to the present and upcoming needs and desires of customers, disseminating…

Kevin Novak
November 18, 2021
Ideas and Innovations Newsletter

Ideas + Innovations from 2040: Leading in a Time of Ambiguity

Leading in a Time of Ambiguity Living through a pandemic is shadowed by nearly constant uncertainty. We take three steps forward, two sideways and unfortunately, then three steps backward. Innovators have been able to pivot and transform their business models to meet the needs of their stakeholders. Organizations that have calcified cultures with command-and-control management models have been or are being easily eclipsed by agile competitors. So, which category characterizes your own organization: Are you innovative or is your organization…

Kevin Novak
August 11, 2021
Ideas and Innovations Newsletter

Ideas + Innovations from 2040: How Pattern Recognition Drives High Performance

How Pattern Recognition Drives High Performance Every week since the start of our thought leadership series we have revealed the building blocks required to achieve successful organizational change and transformation. Each article reflects the value of critical thinking, data, process, strategy and operational readiness required for organizational success and achievement. This week, we explore (and emphasize) the importance of pattern recognition and its role in any organizational change, pivot, and transformation. Pattern recognition is of value even if you do…

Kevin Novak
August 5, 2021
Back To Top