Contact@2040Digital.com or call us at ‪(240) 630-4674‬

market dynamics

Ideas and Innovations Newsletter

As the World Turns – Ideas and Innovations from 2040

As the World Turns Issue 113, June 15, 2023 We’re taking a pause to share several trends that we believe are bellwethers for a sustainable future. And we’re not including climate change, although it clearly ranks high on anyone’s list as a cause for concern. We’re talking about two trends that don’t get much attention: population shifts and life expectancy. Here’s the big picture from the UN: The world’s population is expected to increase by two billion people, from 7.7…

Kevin Novak
June 14, 2023
Ideas and Innovations Newsletter

Are You Ready? – Ideas and Innovations from 2040

Are You Ready? Issue 112, June 8, 2023 Wrong question. Are your customers ready? Is the market ready? Actually, the real question is a fusion of both. Is the customer base in your market ready to adopt what you have considered building and offering as you seek to stabilize, grow, and expand your organization? Put another way, is what you are contemplating developing something nice to have or necessary? Then add a layer of complexity to that: if the customer…

Kevin Novak
June 7, 2023
Ideas and Innovations Newsletter

Taking Stock – Ideas and Innovations from 2040

Taking Stock Issue 88, December 29, 2022 One could argue that January 1 is an arbitrary date to evaluate the past 12 months. We routinely like to look back to the past calendar year, determine what went well and reflect on what we wanted to change. We view January 1 as a fresh start to tackle our procrastination, fix things that are broken, generally refresh, and forge a committed pathway forward. We all know that for many, these reflections, decisions,…

Kevin Novak
December 28, 2022
Ideas and Innovations Newsletter

It Was the Best of Times …and Maybe the Worst – Ideas and Innovations from 2040

It Was the Best of Times …and Maybe the Worst Issue 86, December 15, 2022 It’s that time of year for stories.  We’ve all got them: holiday merriment, missteps, and mayhem. All the stories that we remember and pass on from our portfolio of family and personal legends. We have a few stories as well. In our new book, The Truth About Transformation, we have an entire section devoted to dispatches (aka case studies) that are some of the most…

Kevin Novak
December 14, 2022
Ideas and Innovations Newsletter

2040’s Ideas and Innovations: Shared Purpose

Shared Purpose Revisited Issue 59, June 9, 2022 Back by popular demand, our newsletter on Shared Purpose is the best-read article we have published. It resonates because organizations today need a shared purpose to make a business sustainable. It’s not enough to have shared goals, an organization needs shared intent. Axios reports, “So much misunderstanding, tension and turmoil flow from thinking the other people are dishonest or out to get you. So, stop assuming the worst. Dig deep enough into…

Kevin Novak
January 6, 2022
Ideas and Innovations Newsletter

Ideas + Innovations from 2040: Innovation Theater

Innovation Theater Everyone talks about innovation, but how does it really happen? And what is the difference between authentic innovation and a pastiche of innovation that doesn’t power true transformation or change? As we all know, managing and operating an organization has many underlying parts that come together to create the whole system. A startup has the agility and flexibility to innovate and pivot as its size is small, focused and often committed to solving a particular problem. Once it…

Kevin Novak
November 4, 2021
Ideas and Innovations Newsletter

Ideas + Innovations from 2040: Customer Loyalty

Customer Loyalty Running an organization that is customer-centric is a marathon.  Human behavior can be mercurial.  Trends from one industry segment suddenly disrupt another sector in the highly connected and interdependent system that comprises society.  A global pandemic sends rational planning out the window and accelerates emerging trends and changes that were suppressed or sometimes completely ignored. And the biggest challenges today are understanding changing human behaviors and accepting the fact that the customer is the point of purchase, whenever,…

Kevin Novak
September 9, 2021
Back To Top