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Active Listening

Are you “actively” listening to your customers and members? Today’s world is global, digital and connected. Information, opinions, thoughts, reviews, and comments spread instantaneously and in far reaching ways. Are you listening? Are you actively listening to what is being said about your organization? Do you know what impact all of those words, comments and opinion are having on you in real time? What impact they are having on your revenue? What impact they are having on your organization? Do…

Net Promoter and ACSI

What is NPS? Do you want to be a Net Promoter? Net Promoter Score is based on the fundamental perspective that an organization’s members and customers can be grouped into three categories: promoters, passives and detractors. Sentiment/data is gathered by asking one simple question: How likely are you to recommend my organization to a friend or colleague? This is asked in the immediate when an education session ends, at the end of a seminar or meeting, when a service or…

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