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organizational strategy

What Is Your North Star? – Ideas + Innovations from 2040
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Ideas and Innovations Newsletter

What Is Your North Star? – Ideas + Innovations from 2040

What Is Your North Star? Issue 71: Sept 1, 2022 Do you know your organization’s North Star? Or maybe a better question is whether your organization even has a North Star. Not to get all astronomical on you, but Dr. E.C. Krupp, Director of the Griffith Observatory in Los Angeles and a world-renowned expert in ancient astronomy explains, “The north pole of the sky and whatever stars were close to that point told the ancients there was foundation and structure…

Kevin Novak
August 31, 2022
2040’s Ideas and Innovations: How Illusion and Delusion Derail Organizations
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Ideas and Innovations Newsletter

2040’s Ideas and Innovations: How Illusion and Delusion Derail Organizations

How Illusion and Delusion Derail Organizations Issue 56: May 19, 2022 Two colleagues just attended their monthly executive committee meeting. One is the chief revenue officer of the organization, and the other is the head of marketing. The organization is struggling with diminishing membership revenues and sponsorship sales are running behind. The salesperson gave an upbeat, optimistic presentation asserting they would close the revenue gap by the end of the quarter. The marketing executive had a completely different take on…

Kevin Novak
May 19, 2022
First-Party Data Strategy: Is Your Organization Prepared? – Ideas + Innovations from 2040
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Ideas and Innovations Newsletter

First-Party Data Strategy: Is Your Organization Prepared? – Ideas + Innovations from 2040

Is Your Organization Prepared to Establish a First-Party Data Strategy? Issue 46: March 10, 2022 The criticality and the stakes for embracing a first-party data strategy are becoming more and more urgent as the days pass. The evolving regulatory requirement is to adopt organizational privacy practices that put the controls of one’s data in the hands and decision-making power of an individual, not an organization. In late spring of 2021, in anticipation of the regulatory changes, we advised our clients…

Kevin Novak
March 9, 2022