Social Proof – Ideas and Innovations from 2040
Social Proof Issue 114, June 22, 2023 How often when you are choosing a new restaurant do you refer to Yelp or your local food critic’s review? Or when deciding on a weekend movie, you check out the film reviews, leaning toward the ones with star rankings. How do you find a hotel in another city? And when you are buying apparel online, do you go for the recommendations for how to accessorize it, or in Amazon’s case, “We think…
