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Ideas and Innovations Newsletter

Invisible Friction Is Slowing Your Strategy

Invisible Friction Is Slowing Your Strategy Issue 231, September 25, 2025 Earlier this year, the new CEO of a high-tech organization rushed to get an AI tool that promised to revolutionize customer onboarding into production. She was recognized as a “hot shot” talent who had staked her reputation on being a visionary and early mover. She was always several steps ahead of everyone else. She was also very persuasive and had convinced the board to invest in the tool, but…

Kevin Novak
September 24, 2025
Ideas and Innovations Newsletter

How Drift Can Derail an Organization

How Drift Can Derail an Organization The Dangers of Complacency and Insular Thinking Issue 222, July 24, 2025 Could your organization be the next Blockbuster? Imagine this familiar scenario: You are drifting downstream, gently course correcting to avoid the random log or rock, enjoying the scenery and lulled into becoming a passenger, not a steward or captain. There is something so tempting about letting go as the current moves you forward, and you enjoy the ride. You have a goal…

Kevin Novak
July 23, 2025
Ideas and Innovations Newsletter

The Costs of Driving Efficiency

The Costs of Driving Efficiency Organizational Transformations We Live Through But Don’t Notice Issue 221, July 17, 2025 What is the cost of driving efficiency? In the process of ensuring the sustainable profitability of an organization, the business model becomes subtly reshaped. It may not be obvious at the time, but short-term financial and structural decisions in the interests of long-term success remold the workforce, the organizational culture, and can trigger larger socio-cultural trends. Rewriting History Historically, organizations seek to…

Kevin Novak
July 17, 2025
Ideas and Innovations Newsletter

Why Doing the Right Thing Is So Hard

Why Doing the Right Thing Is So Hard Issue 220, July 10, 2025 Imagine that you live and work in a surveillance state—a place where things just happen with no explanation, people show up and disappear, everyone is being watched, everything is being reported, and no one can be trusted. Surveillance disintegrates trust, making people anxious, paranoid, and mistrustful. It creates a climate where fear overrides integrity and self-preservation stifles action. In Hamlet, Denmark was such a surveillance state, and…

Kevin Novak
July 9, 2025
Ideas and Innovations Newsletter

The Temptation of Addition Bias

The Temptation of Addition Bias Issue 211, May 8, 2025 We are addressing a common strategy that many organizations use to solve an immediate problem. Addition bias is something we’re pretty sure you have encountered as a problem-solving strategy when dealing with business challenges. To set the scene, we offer you a case study. Trouble in Paradise This situation may sound familiar. Let’s say you are responsible for audience development for a media brand, association membership or event production. Your…

Kevin Novak
May 7, 2025
Ideas and Innovations Newsletter

Hope vs. Optimism: Leveraging Both for Strategic Success

Hope vs. Optimism: Leveraging Both for Strategic Success Issue 208, April 17, 2025 In today’s volatile, chaotic marketplace, organizations often fall back on hope as a default business strategy. When leaders feel overwhelmed by external, confusing, and contradictory factors, hope may seem like the last resort. Americans are naturally resilient problem-solvers, but when challenges shift daily, the stress triggered by uncertainty becomes debilitating. The instinct is to retreat, wait, and hope for the best. At 2040, we’re fascinated by these…

Kevin Novak
April 17, 2025
Ideas and Innovations Newsletter

The Risk of Certainty

The Risk of Certainty Issue 143, January 18, 2024 Human nature, at its deepest core, reinforces our longing for certainty and the prospect of security and stability. We don’t want things around us to change. We want assurance that what we know is true and real. We want certainty that we made the right decisions and choices so that outputs and outcomes will be what we expect. Ambiguity creates anxiety and insecurity and makes us defensive. Ambiguity makes most of…

Kevin Novak
January 17, 2024
Ideas and Innovations Newsletter

The Value of Intangibles

The Value of Intangibles Issue 132, October 26, 2023 We continue to be fascinated by the value proposition of intangibles. This isn’t some weird magical idea. We’re talking about assets that have no physical form but are nonetheless valuable. Considering that we are living in a digital marketplace, intangibility has a profound relevance despite our inherent and deeply programmed need to see, feel, and touch something tangible. If it can be seen, felt, and touched we believe it is real…

Kevin Novak
October 25, 2023
Ideas and Innovations Newsletter

Planning Ahead

Planning Ahead Issue 123, August 24, 2023 With all the data at our disposal, why aren’t we connecting the dots to ensure better outcomes? To be more specific, let’s look at our healthcare system – and you can use it as a metaphor for your own strategic planning. Next Gen Career Shifts Take two trends: the US population is aging and so many next gens are more interested in entrepreneurship and tech startups than medicine as a career. What are…

Kevin Novak
August 22, 2023
Ideas and Innovations Newsletter

Change Is a Team Sport: We All Play a Role 2040’s Ideas + Innovations

Change Is a Team Sport: We All Play a Role Issue 118, July 20, 2023 Last week we gave you a case study to demonstrate how critical the human factor (and personalities and our own blind spots) becomes in seeking to innovate, make change and transform. Change is ever-present in daily life. It is also a constant in response to an organization’s market, system, and the needs and wants of customers and workforce. Resistance to innovation, change, and transformation is…

Kevin Novak
July 18, 2023
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