The Human Factor Behind Employee Retention: Why Job Embeddedness Beats Perks

The Human Factor Behind Employee Retention: Why Job Embeddedness Beats Perks Issue 227, August 28, 2025 We’ve been solving the wrong problem. Organizations are spending billions on yoga studios, free meals, and basketball courts while their best talent walks out…

Kevin Novak

August 27, 2025

Ideas and Innovations Newsletter

Belonging Matters

Belonging Matters Issue 136, November 23, 2023 The most fundamental motivation among the human species is to belong. Belonging is implicit in sharing trust, affinity and caring about someone or something bigger than yourself. Renown philosopher Dan Dennett in a…

Kevin Novak

November 22, 2023

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Digital Strategy

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Product Strategy

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The Truth about Transformation

The Truth about Transformation Book Cover Image

The Truth about Transformation is now available on Amazon in hardback and ebook formats.

Leaders, managers and employees face an existential challenge when it comes to transforming a business and business model. Resistance to change and not taking risks is the intuitive norm, and therefore sets up roadblocks that increase drag or completely prohibit change. A resistance and series of roadblocks that even technology cannot overcome.

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News and Updates

2040’s client AAOA wins Association Trends Gold Award for its new website AAOAllergy.

Check out 2040 Digital’s expertise in helping medical associations and publishers. Read More>

Kevin Novak provided a webinar via Subscription Insider. Read the Blog Posts or view the Webinar” How to Select the Right Subscription Tech“.

Kevin Novak is the Moderator of the Marketing and Data Science Council for Collaborative Gain, an executive peer exchange forum. Consider joining the council.

Kevin Novak, CEO of 2040 Digital is the Subscription Insider’s Leveraging Technology and Marketing Insider Guide providing advice and content to subscription based businesses.

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