Deborah Patton

Deborah Patton has made a career in publishing, marketing, creative services, and as an experiential event producer. As founder and executive director of Applied Brilliance, she provides consulting services to promote innovation and creativity in companies and organizations seeking effective ways to convey to their customers, employees, and other stakeholders how emerging trends and major cultural shifts affect their businesses. She served as editor and COO of The Robin Report, a digital media platform serving C-level retail executives.

As an innovator in strategic marketing and communications, Deborah has helped top media brands manage change, sometimes tumultuous change, in the marketplace. She has helped revitalize traditional brands, re-launch media businesses, and create new brand identities for established media organizations. She believes that effective marketing and communications strategies are driven by mastering the art of listening from the customer’s viewpoint, stepping outside one’s own comfort zone and synthesizing the seemingly unconnected threads of emerging global trends as harbingers of cultural change.