The Psychology of Fresh Starts – Why January Optimism Fails and What Actually Makes Change Stick
The Psychology of Fresh Starts Why January Optimism Fails and What Actually Makes Change Stick Issue 245, January 2, 2026 Fresh starts are seductive. They promise change and transformation without the messy work of actual change and transformation. Every January, leaders announce bold new initiatives, teams commit to better collaboration, and individuals embrace change with the enthusiasm of people who have conveniently forgotten how last year’s resolutions ended. The calendar turns, and we believe this time will be different. We…





