B2P · B2P Value Proposition · Data and Analytics Strategy · Digital Revenue Models · Marketing Automation · Member Acquisition · Member Engagement · Member Renewal · Member Retention · The Age of the Customer · The Impact of Digital · Transformation · Value Proposition

The Customer Value Proposition and Relationship of Trust

First-Party Data Transformation in the Age of Compliance With evolving privacy policies and technology changes facing organizations of all sizes, the operative strategy is getting back to basics and building an ecosystem of trust with your stakeholders. This ecosystem strategically…

Kevin Novak

June 15, 2021

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Analytics · Data and Analytics Strategy · Digital Revenue Models · Marketing Automation · Member Engagement · The Age of the Customer · The Impact of Digital · Transformation

The Changing US Privacy Landscape in 2021

Consumer Privacy and Regulatory Compliance Organizational Transformation Considerations The friction between balancing personalization with privacy is a challenge for any organization transforming its business to a digital model. Privacy policies established in the European Union a few years ago are…

Kevin Novak

June 15, 2021

Sustaining Relevance and Revenue: The AIA Story

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Digital Revenue Models · Member Engagement · Member Renewal · Member Retention · The Impact of Digital · Value Proposition

Sustaining Relevance and Revenue: The AIA Story

2020 Update: A Correlation of Times and Events As the World grapples with the Coronavirus crisis and resulting uncertainty in life, the economy and the future, there are similarities found in 2008 on what we may expect and what we…

Kevin Novak

March 24, 2020

Leveraging Data to Increase Revenue and Retention: Association and Society Conferences and Events

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B2P Value Proposition · Data and Analytics Strategy · Digital Revenue Models · Matching the Needs of HCPs · Member Engagement · Member Retention · The Impact of Digital

Leveraging Data to Increase Revenue and Retention: Association and Society Conferences and Events

Why Exhibit at a Conference in the First Place? Face-to-face conferences create meaningful interactions, connections and activations with prospective members and customers. Educational programs and exhibitions compel both prospective members and customers to attend to seek value that translates to…

Kevin Novak

September 30, 2019

Audience Response Creates Improved Retention for HCP Continuing Education

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Matching the Needs of HCPs · The Impact of Digital

Audience Response Creates Improved Retention for HCP Continuing Education

The importance of data in healthcare continues to grow. Data is required and creates deep value for evidence-based practice, ensuring the right treatments are provided to patients and for identifying knowledge gaps, creating information awareness and determining where critical HCP…

Kevin Novak

March 22, 2019

Digital Advertising Playbook for Publishers 2019: What You Need to Know

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The Impact of Digital

Digital Advertising Playbook for Publishers 2019: What You Need to Know

Demonstration of ROI via Data Many publishers are scratching their heads and wondering what is happening to their print and digital advertising revenue. Most are internalizing the news and hype that Facebook is stealing away their advertisers and revenue or…

Kevin Novak

March 3, 2019

Know Your Audience: HCPs Savvy Information Seeking Behaviors

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Matching the Needs of HCPs · The Impact of Digital

Know Your Audience: HCPs Savvy Information Seeking Behaviors

HCP Desire for Short Form Content and the Rise of Mobile Healthcare professionals and practitioners (HCPs), like all consumers, have transformed the ways they seek and access information, education and content to solve problems, fulfill educational needs, answer questions and…

Kevin Novak

March 3, 2019

Improving Your Value and Relationship with Healthcare Professionals and Practitioners (HCPs)

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Matching the Needs of HCPs · The Impact of Digital

Improving Your Value and Relationship with Healthcare Professionals and Practitioners (HCPs)

Changing Medical Education, Information and Content Delivery Models Medical societies, associations and publishers have the opportunity to improve the value and relationship with healthcare professionals and practitioners (HCPs) by changing their education, information and content delivery models to more directly…

Kevin Novak

March 3, 2019

Why Behavioral Data Matters (2018) Updated for 2025

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Analytics · data · Data and Analytics Strategy · Digital Revenue Models · Kevin Novak · Marketing Automation · The Impact of Digital

Why Behavioral Data Matters (2018) Updated for 2025

How Can Behavioral Data Help You? (2025 Update) By Kevin Novak Originally published 2016, updated 2018. This new 2025 update reflects significant advances in privacy regulations, AI/ML capabilities, and first-party data strategies that have transformed how organizations collect and leverage…

Kevin Novak

September 23, 2018

Creating the Content Machine: Podcast Series Episode One Transcript

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Creating the Content Machine · Editors and Publishers · The Impact of Digital

Creating the Content Machine: Podcast Series Episode One Transcript

Organic Search for Publishers is an eight part series designed to help you and your publishing organization develop and implement an effective content machine strategy. The blog series and transcripts are adapted from a podcast series 2040 Digital created for…

Kevin Novak

December 19, 2017

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