Kevin Novak

Case Study: Sidestepping Accountabilities Issue 98, March 9, 2023 At 2040 we work closely with our clients to bridge theory to practice. Strategy is great, but if you don’t know how to apply the great ideas, it becomes a hard stop to any forward progress. We can get mired down by details, overthinking – and worst of all, not keeping out of our own way. So, back by popular demand, we bring you another case study that you may be…

Kevin Novak

March 9, 2023

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Ideas and Innovations Newsletter

Breaking the Bond of Trust – Ideas and Innovations from 2040

Breaking the Bond of Trust Issue 97, March 2, 2023 One of the unexpected outcomes of the pandemic was the development of a new level of trust between leaders and their corporate level workforce. With entire skilled workers at organizations forced out of the office and working remotely, the workforce and management had to implicitly trust one another to meet deadlines, goals, and quarterly expectations. During this time a shift to measuring performance by outcomes, not time or face-to-face contact…

Kevin Novak

March 2, 2023

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Ideas and Innovations Newsletter

Can You Hear Me … Now? – Ideas and Innovations from 2040

Can You Hear Me … Now? Issue 96, February 23, 2023 The challenge of communicating with colleagues has become increasingly difficult. With the proliferation of tech experts and Next Gens in the workforce, we may need a translator to ensure we all understand each other. Here’s a real-life example. A content team is struggling to understand how to load a certification testing module into a new software platform. The project lead from the platform is a developer who thinks with…

Kevin Novak

February 23, 2023

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Ideas and Innovations Newsletter

ChatGPT: Shapeshifting Our World – Ideas and Innovations from 2040

ChatGPT: Shapeshifting Our World Issue 95, February 16, 2023 If you’ve been paying even a nanosecond of attention to the tech news headlines, you might think the universe shifted on November 30, 2022, when OpenAI introduced its natural language, generative program that produces text and images in response to user prompts, ChatGPT. Yes, we know that everyone under the tech corridors’ suns have weighed in on its disruption. And guess what, we’re going to as well, and as you will…

Kevin Novak

February 15, 2023

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Ideas and Innovations Newsletter

The Consequences of Unbounded Optimism – Ideas and Innovations from 2040

The Consequences of Unbounded Optimism Issue 94, February 9, 2023 All societies live by stated or perceived mantras. In the United States we reach for the stars, believe the sky is the limit, and if we build it, they will come. These sentiments permeate our culture, inspire our children, and guide our business leaders. We love entrepreneurialism; we reward it, admire it, and aspire to it. The entrepreneurial spirit and manifest destiny represent the American can-do ingenuity and genius of…

Kevin Novak

February 9, 2023

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Ideas and Innovations Newsletter

How to Master the Art of Storytelling – Ideas and Innovations from 2040

How to Master the Art of Storytelling Issue 93, February 2, 2023 Origin Stories Storytelling and narrative have become the buzzwords of modern marketing. You’ve heard it before: What’s your organization’s brand story? Make your organization come alive through narrative. Help customers relate emotionally to your business by telling a story. And possibly the most ominous: Tell your story, or else your stakeholders will write it for you. Storytelling has been around as long as humans; the 50,000-year-old cave paintings…

Kevin Novak

February 2, 2023

When Less Is More – Ideas and Innovations from 2040

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Ideas and Innovations Newsletter

When Less Is More – Ideas and Innovations from 2040

When Less Is More Issue 92, January 26, 2023 “We’re too big to fail.” Try that one out on Elon Musk or Mark Zuckerberg. If there were ever two visionaries with an overabundance of hubris, they’re the ones. Although the concept of “too big to fail” technically refers to an organization that is so important to a financial system that a government would not allow it to go bankrupt due to the seriousness of the economic repercussions (Wiki), one could…

Kevin Novak

January 26, 2023

The Future Isn’t Going to Look Like You Think – Ideas and Innovations from 2040

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Ideas and Innovations Newsletter

The Future Isn’t Going to Look Like You Think – Ideas and Innovations from 2040

The Future Isn’t Going to Look Like You Think Issue 91, January 19, 2023 Organizations founded on exponential growth are in for a wake-up call. In reverse-trend thinking, some experts believe that good enough is just good enough. Entrepreneurs believe that there are no limits to growth. What do we believe? It requires a deeper look at what is going on in our global population shifts to really understand future growth…or constriction. We wrote about this in our book, The…

Kevin Novak

January 19, 2023

Anger and Rage – Ideas and Innovations from 2040

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Ideas and Innovations Newsletter

Anger and Rage – Ideas and Innovations from 2040

Anger and Rage Issue 90, January 12, 2023 A group of white men wearing T-shirts, Patagonia fleece vests or zip-front sweaters, Allbirds sneakers, and faded jeans are sitting around a conference table. It is 7:30 in the morning. They are collegial, familiar with one another, and engaged in friendly banter. The senior team turns their attention to their leader who has just walked into the room; he looks exactly like they do. Two women follow him, dressed in the female…

Kevin Novak

January 12, 2023

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Ideas and Innovations Newsletter

Forging a Pathway Into 2023 – Ideas and Innovations from 2040

Forging a Pathway Into 2023 Issue 89, January 5, 2023 Two of the most important qualities we need (personally and professionally) to make good decisions are perspective and context. In order to move forward, both give relevance to how the past informs the present and can be predictive of how to plan for the future. If we take three tenses, we can reflect on what we have learned and how those insights can guide us today and tomorrow. Having said…

Kevin Novak

January 5, 2023

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