Kevin Novak

Ideas + Innovations from 2040: A Guide to Readiness for Change

A Playbook for Operational Assessment You’ve decided to mobilize your whole organization to pivot from past practices to better meet the needs of stakeholders in a dynamic, quickly evolving marketplace. You’ve completed all the planning meetings, rewritten the strategy and identified the tactics. You believe your organization is ready to achieve your new goals. But wait a minute. Are you sure you are ready? According to a recent report Lucid conducted with Forrester, “improving operational efficiency” is the #1 initiative…

Kevin Novak

July 21, 2021

Ideas + Innovations from 2040: Time to Check Your Value Proposition

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Ideas and Innovations Newsletter

Ideas + Innovations from 2040: Time to Check Your Value Proposition

Is Your Value Proposition Still Relevant? Post-pandemic recovery offers a unique opportunity for discovery and reassessment. Chances are your organization was disrupted by the pandemic in a plethora of ways, as were your staff, members, subscribers and customers. At the most basic level, the pandemic forced people and organizations to work differently, and in that process, to re-evaluate what is important, both personally and professionally. Marketing General Inc.’s Membership Marketing Benchmark report reveals some sobering findings about the impact of…

Kevin Novak

July 15, 2021

Ideas + Innovations from 2040: Mastering Communications that Communicate

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Ideas and Innovations Newsletter

Ideas + Innovations from 2040: Mastering Communications that Communicate

How Effectively Do You Communicate With Stakeholders? Tell me something I don’t already know. Or if you do, tell me in a new way that makes the message relevant to me and useful in my life – both professional and private. More to the point, tell me what it means and why it matters. Digital communications have proliferated and most of them are near misses, or even worse, totally inconsequential to their audiences. Spray and pray is an anachronism in…

Kevin Novak

July 8, 2021

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Ideas and Innovations Newsletter

Ideas + Innovations from 2040: Personal Trust and Loyalty are Table Stakes

Targeting Engagement, Establishing Trust, and Building Loyalty The cynic in us recognizes that we are living in the era of “it’s only about me.” The pragmatist in us also recognizes that as a brand and an organization, if you don’t cater to this mentality, you are likely to become irrelevant. The tools available to us to personalize our communications, offerings and services to our various stakeholders makes it impossible to conduct business as usual with legacy tactics. Simply said, to…

Kevin Novak

June 30, 2021

Ideas + Innovations from 2040: How to Practice Critical Thinking

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Ideas and Innovations Newsletter

Ideas + Innovations from 2040: How to Practice Critical Thinking

How Critical Thinking Is Essential to Transformation and Reducing Bias What is your personal sphere of influence? As a team member, you influence your co-workers, customers, members, and management with your contributions. As a department manager, you influence a team of staff, members, customers, and others to achieve specific goals. As a member of the C Suite, your influence, informed and directed by a board and stakeholders, sweeps across the entire organization. And, as a CEO you set the course…

Kevin Novak

June 24, 2021

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Ideas and Innovations Newsletter

Ideas and Innovations Newsletter: An Executive Playbook for the Critical Path to Establishing Deep and Meaningful First-Party Data

Goodbye Cookies and Pixels Each week, we take an in-depth look at strategic, organizational, and operational challenges facing business leaders, with insights on emerging best practices. Today, we dive into innovations in the critical path to establishing and transforming first-party customer data and a data-driven culture, as third-party cookies are phased out and pixel-blocking becomes widespread. One of the biggest challenges for marketers, membership directors, subscription managers and organizations in general is the ability to reach and engage current and…

Kevin Novak

June 15, 2021

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B2P · B2P Value Proposition · Data and Analytics Strategy · Digital Revenue Models · Marketing Automation · Member Acquisition · Member Engagement · Member Renewal · Member Retention · The Age of the Customer · The Impact of Digital · Transformation · Value Proposition

The Customer Value Proposition and Relationship of Trust

The Impact of Digital The Customer Value Proposition and Relationship of Trust By Kevin Novak June 15, 2021 5 min read First-Party Data Transformation in the Age of Compliance With evolving privacy policies and technology changes facing organizations of all sizes, the operative strategy is getting back to basics and building an ecosystem of trust with your stakeholders. This ecosystem strategically focuses on building and deepening first-party data and shifts a culture to be data driven. The value proposition you…

Kevin Novak

June 15, 2021

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Analytics · Data and Analytics Strategy · Digital Revenue Models · Marketing Automation · Member Engagement · The Age of the Customer · The Impact of Digital · Transformation

The Changing US Privacy Landscape in 2021

The Impact of Digital The Changing US Privacy Landscape in 2021 By Kevin Novak June 15, 2021 7 min read Consumer Privacy and Regulatory Compliance Organizational Transformation Considerations The friction between balancing personalization with privacy is a challenge for any organization transforming its business to a digital model. Privacy policies established in the European Union a few years ago are guiding new regulations in the US, and recent announcements from American tech companies are preparing us for a new digital…

Kevin Novak

June 15, 2021

High-Performance Executive Leadership in the Workplace – Ideas + Innovations from 2040

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Ideas and Innovations Newsletter

High-Performance Executive Leadership in the Workplace – Ideas + Innovations from 2040

High-Performance Executive Leadership in the Workplace Welcome to the 2040 Thought Leadership Series created to spark innovation and critical thinking about today’s business environment. As we adapt to the evolving post-pandemic mindset, the opportunity is to learn from the past months of pandemic-crisis thinking, adapting to new behaviors and marketplace realities … and leaving behind what doesn’t work any longer. Much of the past 19 months has been focused on tactical adaptations for business continuity and little time was spent…

Kevin Novak

June 10, 2021

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Ideas and Innovations Newsletter

Ideas and Innovations Newsletter: Agility is the New Nimble

Agility is the New Nimble Every generation a new business operating principle bubbles up into the professional organizational arena. Resilience has been updated with Agility (yes, we know it sounds like being Nimble, but it’s a lot more nuanced). Agility is a mainstay in the tech community – particularly with software development. Here’s a basic definition: “Business agility refers to rapid, continuous, and systematic evolutionary adaptation and entrepreneurial innovation directed at gaining and maintaining competitive advantage.” Simply stated, Agile management…

Kevin Novak

June 2, 2021

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