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Kevin Novak

This author has written 353 articles
Ideas and Innovations Newsletter: The Next-Gen Is Changing Up the Workplace
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Ideas and Innovations Newsletter

Ideas and Innovations Newsletter: The Next-Gen Is Changing Up the Workplace

The Next-Gen Is Changing Up the Workplace Welcome to 2040’s high-level Thought Leadership Series exploring key issues and trends facing organizations post-pandemic … and beyond. Millennials and Gen Z make up around half of today’s global workforce and they bring a different mindset to any business table, plus they are establishing new laws of organizational loyalty. Covid has made more and more people, across generations rethink what really matters. The consequence of this self-assessment is potentially a career change. Anthony…

Kevin Novak
May 26, 2021
Ideas and Innovations Newsletter: Events Need to Be Transformed
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Ideas and Innovations Newsletter

Ideas and Innovations Newsletter: Events Need to Be Transformed

Events Need to Be Transformed Welcome to 2040’s thought leadership series, with insights on the changing digital marketplace. We have relied on live events for decades to bring our stakeholders together, strengthen our communities, extend our networks, build our brands and drive revenues by connecting buyers with sellers. The pandemic turned a tired model on its head. Why do we say tired? Because many organizations have depended on staging annual meetings, conferences and conventions the same way, year after year…

Kevin Novak
May 20, 2021
Ideas and Innovations Newsletter: Membership Drives Your Growth
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Ideas and Innovations Newsletter

Ideas and Innovations Newsletter: Membership Drives Your Growth

Membership Drives Your Growth Welcome to 2040’s thought leadership series on how to build businesses and organizations that thrive in a post-pandemic marketplace. Amazon is credited with kick-starting a massive change in consumer behavior…and expectations. The public conversation and market trends reflect these systemic shifts: quick delivery, free shipping and returns, the digital marketplace platform, a trusted source for search and most importantly, a relationship based on membership and the personal or professional rewards that relationships deliver. Remember, a relationship…

Kevin Novak
May 12, 2021
Ideas and Innovations Newsletter: Lessons Learned from the Pandemic
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Ideas and Innovations Newsletter

Ideas and Innovations Newsletter: Lessons Learned from the Pandemic

Lessons Learned from the Pandemic Welcome! We are launching a 2040 weekly thought leadership connection to keep you updated on ideas, innovations, industry trends and emerging best practices on leadership, workplace culture, organizational and operational transformation. For business leaders, the pandemic has propelled many levels of professional and personal reflection. On a professional level, we’ve heard ad nauseum about how Covid revealed inherent organizational vulnerabilities, accelerated emerging technologies, caused a shift in consumer behavior and powered business pivots and new…

Kevin Novak
May 4, 2021
Sustaining Relevance and Revenue: The AIA Story
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Digital Revenue Models · Member Engagement · Member Renewal · Member Retention · The Impact of Digital · Value Proposition

Sustaining Relevance and Revenue: The AIA Story

The Impact of Digital Sustaining Relevance and Revenue: The AIA Story By Kevin Novak March 24, 2020 14 min read 2020 Update: A Correlation of Times and Events As the World grapples with the Coronavirus crisis and resulting uncertainty in life, the economy and the future, there are similarities found in 2008 on what we may expect and what we should prepare for. Associations are and will be needed more than ever to serve the role as a resource, a…

Kevin Novak
March 24, 2020
Leveraging Data to Increase Revenue and Retention: Association and Society Conferences and Events
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B2P Value Proposition · Data and Analytics Strategy · Digital Revenue Models · Matching the Needs of HCPs · Member Engagement · Member Retention · The Impact of Digital

Leveraging Data to Increase Revenue and Retention: Association and Society Conferences and Events

The Impact of Digital Leveraging Data to Increase Revenue and Retention: Association and Society Conferences and Events By Kevin Novak September 30, 2019 14 min read Why Exhibit at a Conference in the First Place? Face-to-face conferences create meaningful interactions, connections and activations with prospective members and customers. Educational programs and exhibitions compel both prospective members and customers to attend to seek value that translates to new knowledge and expanded networks. For Association and Society hosts and organizers, conferences and…

Kevin Novak
September 30, 2019
Audience Response Creates Improved Retention for HCP Continuing Education
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Matching the Needs of HCPs · The Impact of Digital

Audience Response Creates Improved Retention for HCP Continuing Education

The Impact of Digital Audience Response Creates Improved Retention for HCP Continuing Education By Kevin Novak March 22, 2019 6 min read The importance of data in healthcare continues to grow. Data is required and creates deep value for evidence-based practice, ensuring the right treatments are provided to patients and for identifying knowledge gaps, creating information awareness and determining where critical HCP focused education is needed. HCPs continue to gain most of their continuing medical education physically at annual conferences…

Kevin Novak
March 22, 2019
Digital Advertising Playbook for Publishers 2019: What You Need to Know
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The Impact of Digital

Digital Advertising Playbook for Publishers 2019: What You Need to Know

The Impact of Digital Digital Advertising Playbook for Publishers 2019: What You Need to Know By Kevin Novak March 3, 2019 11 min read Demonstration of ROI via Data Many publishers are scratching their heads and wondering what is happening to their print and digital advertising revenue. Most are internalizing the news and hype that Facebook is stealing away their advertisers and revenue or that most advertising dollars are migrating back to Google’s platforms. Some are hearing print advertising is…

Kevin Novak
March 3, 2019
Know Your Audience: HCPs Savvy Information Seeking Behaviors
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Matching the Needs of HCPs · The Impact of Digital

Know Your Audience: HCPs Savvy Information Seeking Behaviors

The Impact of Digital Know Your Audience: HCPs Savvy Information Seeking Behaviors By Kevin Novak March 3, 2019 6 min read HCP Desire for Short Form Content and the Rise of Mobile Healthcare professionals and practitioners (HCPs), like all consumers, have transformed the ways they seek and access information, education and content to solve problems, fulfill educational needs, answer questions and fill knowledge gaps. Typically, a major search engine is the first step to help reveal the most relevant and…

Kevin Novak
March 3, 2019
Improving Your Value and Relationship with Healthcare Professionals and Practitioners (HCPs)
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Matching the Needs of HCPs · The Impact of Digital

Improving Your Value and Relationship with Healthcare Professionals and Practitioners (HCPs)

The Impact of Digital Improving Your Value and Relationship with Healthcare Professionals and Practitioners (HCPs) By Kevin Novak March 3, 2019 8 min read Changing Medical Education, Information and Content Delivery Models Medical societies, associations and publishers have the opportunity to improve the value and relationship with healthcare professionals and practitioners (HCPs) by changing their education, information and content delivery models to more directly match the changed HCP consumption behaviors. Digital tools and platforms and the data they collect afford…

Kevin Novak
March 3, 2019
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