Explore 2040’s weekly Ideas and Innovations Newsletter Articles below.
Welcome to 2040’s Ideas and Innovations – where organizational transformation meets human psychology.
Every Thursday for 4+ years, I’ve been sharing insights with 5000+ leaders about why change initiatives succeed or fail. Spoiler alert: it’s rarely about the technology.
I’m Kevin Novak, CEO of 2040 Digital and author of the books “The Truth About Transformation” and “The Truth About Transformation: Leading in the Age of AI, Uncertainty and Human Complexity”. I have spent decades helping organizations navigate change by focusing on the most critical factor: the humans involved.
What you’ll get:
- Weekly deep dives into transformation topics, including strategy and psychology
- Real case studies from 100+ organizational transformations
- Frameworks that actually work in practice
- Leadership counsel and tips
- The human stories behind digital evolution
No buzzwords. No surface-level advice. Just practical insights from the front lines of organizational change.
Subscribe for free and join leaders from Fortune 500 companies, startups, and nonprofits who rely on these insights to drive successful transformation.
Join me here on our website and subscribe using the form provided on this page or find me on Substack (20Forty’s Newsletter).
Kevin Novak, CEO, 2040 Digital and author of “The Truth About Transformation” and “The Truth About Transformation: Leading in the Age of AI, Uncertainty and Human Complexity”.
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2040’s
Ideas and Innovations Newsletter
Hubris – Ideas and Innovations from 2040
Hubris Issue 115, June 29, 2023 Every day we assess the potential rewards along with the real and perceived risks of the situations, desires, tasks, and ideas we confront. We may not be consciously aware of these assessments, but they are happening all the time. Our ever-expanding technical prowess has resulted in new tools, more efficient production, opportunities to transform ideas into reality, and new platforms to engage and connect. We also have access to expanding our knowledge and deferring…
Social Proof – Ideas and Innovations from 2040
Social Proof Issue 114, June 22, 2023 How often when you are choosing a new restaurant do you refer to Yelp or your local food critic’s review? Or when deciding on a weekend movie, you check out the film reviews, leaning toward the ones with star rankings. How do you find a hotel in another city? And when you are buying apparel online, do you go for the recommendations for how to accessorize it, or in Amazon’s case, “We think…
As the World Turns – Ideas and Innovations from 2040
As the World Turns Issue 113, June 15, 2023 We’re taking a pause to share several trends that we believe are bellwethers for a sustainable future. And we’re not including climate change, although it clearly ranks high on anyone’s list as a cause for concern. We’re talking about two trends that don’t get much attention: population shifts and life expectancy. Here’s the big picture from the UN: The world’s population is expected to increase by two billion people, from 7.7…
Are You Ready? – Ideas and Innovations from 2040
Are You Ready? Issue 112, June 8, 2023 Wrong question. Are your customers ready? Is the market ready? Actually, the real question is a fusion of both. Is the customer base in your market ready to adopt what you have considered building and offering as you seek to stabilize, grow, and expand your organization? Put another way, is what you are contemplating developing something nice to have or necessary? Then add a layer of complexity to that: if the customer…
The Case for Slow Work – Ideas and Innovations from 2040
The Case for Slow Work Issue 111, May 31, 2023 How do we anticipate what’s next before the breakthroughs are even made that will ultimately shape the future? History is written in the eye of the beholder. False assumptions are the roots of history, only to be reversed/updated/revised when new information is revealed to correct the false narrative. One way to look at it is how Piet Hut, astrophysicist at the Institute for Advanced Study at Princeton University, describes scientific…
Spring Awakening – Ideas and Innovations from 2040
Spring Awakening Issue 110, May 25, 2023 It’s Spring and we are coming up on a major holiday weekend where we hope for good weather and time outdoors with family and friends. At 2040 we’re feeling optimistic and seeking opportunities for renewal (even escape) as we see the landscape around us come to life once again. In fact, we recently came to the realization that organizations seeking to change, and transform could easily be compared to a natural landscape and…
Can You Imagine Living Only in the Past? – Ideas and Innovations from 2040
Can You Imagine Living Only in the Past? Issue 109, May 18, 2023 What if there were term limits on your ideas, thoughts, hopes and dreams? What if you reached a point in your life where you learned nothing new and were limited by your past experiences and body of knowledge? And if this were the case, and you led an organization, you might become irrelevant pretty quickly since you wouldn’t have the knowledge and scope to address today’s issues…
Making Faulty Assumptions, Part II – Ideas and Innovations from 2040
Making Faulty Assumptions, Part II Issue 108, May 11, 2023 Last week we explored how making bad assumptions can derail a business model and debilitate a team. Operational assessment and readiness can fall victim overnight based on assumptions that are out of alignment with shared purpose and market orientation. As we have stated, often the infrastructure can be so dysfunctional that bringing new strategies to life and achieving new goals simply isn’t possible. Here are a few signs that indicate…
What Happens When You Make Assumptions? – Ideas and Innovations from 2040
What Happens When You Make Assumptions? Issue 106, May 4, 2023 Does your organization have what it takes to succeed? For example, how many times a day do you make an assumption? On a scale of magnitude, perhaps it’s the assumption that the sun will rise each morning and gravity will still be in place at night — to assuming that other people will drive responsibly and the trash in your neighborhood will be picked up. Assumptions are based on…
What Do Top Performing Organizations Get Right? – Ideas and Innovations from 2040
What Do Top Performing Organizations Get Right? Issue 105, April 27, 2023 For anyone that insists on predictability and familiar expectations, today’s disruptive marketplace can throw a wrench into a rigid planner’s world. Will there be a recession? Is inflation going to abate? Are current economic conditions the new normal? Will customers continue to pull back on their spending? There are so many moving parts to evaluate and consider for aligning organizational purpose, direction and focus. Since we are hardwired…
Why You Need to Listen to Gen Z – Ideas and Innovations from 2040
Why You Need to Listen to Gen Z Issue 104, April 20, 2023 How well do you know your Gen Z employees? For that matter, how well do you know the millennials, Gen Xers and boomers? We have written extensively in The Truth About Transformation about the benefits and challenges of managing a multigenerational workforce. Since things continue to evolve and pivot at warp speed, we thought it was timely to update you on the trendline of recent developments in…
The Distortion of Time – Ideas and Innovations from 2040
The Distortion of Time Issue 103, April 13, 2023 With our celebration and awe of emerging tech (think generative AI), there is a basic issue that we rarely consider: the distortion of time. What we mean is that we are in such a hurry to develop and adopt new tech that we frequently leapfrog over its actual relevance, usefulness or even its consequences to our organizations and business models. Let alone do we address the potential legal or policy issues…
The Future of Personal Agency – Ideas and Innovations from 2040
The Future of Personal Agency Issue 102, April 6, 2023 It can’t come as a surprise that many people feel they are losing their sense of personal agency in the face of such rapid technological change, global disruptions and polarized social and political factions. Personal agency? It’s a “sense that I am the one who is causing or generating an action. A person with a sense of personal agency perceives himself/herself as the subject influencing his/her own actions and life…
What Were They Thinking? – Ideas and Innovations from 2040
What Were They Thinking? Issue 101, March 30, 2023 Jared Diamond, author of Collapse, asked a profound question referring to the ancients in Easter Island. When they cut down the last tree on the island, what were they thinking? Seriously, what sane society would make a valuable natural resource extinct with one final hatchet job? Which in turn made their people extinct? Or how about a more complicated social problem replacing the US draft with an all-volunteer military, ultimately making…
The Pathway to Continuous Learning – Ideas and Innovations from 2040
The Pathway to Continuous Learning Issue 100, March 23, 2023 Editor’s Note: Welcome to the 100th Issue of 2040’s Ideas and Innovations Weekly Newsletter. We thank you for your continued readership and your feedback and comments weekly. Everyone has a personal learning style. Independent learners buck the system and find alternative ways to learn on their own terms. Traditional learners are comfortable with the classic teacher-student relationship. And then there is everyone else in between. Whatever preference you have, continuous…
Does Your Organization Have Tunnel Vision? – Ideas and Innovations from 2040
Does Your Organization Have Tunnel Vision? Issue 99, March 16, 2023 You think you see a light at the end of the digital tunnel, and then you realize it is the blinding light of tunnel vision that has derailed you. In considering how to change, transform or simply adapt to changing conditions across a market or profession, organizations (including ourselves) often fall back to doing what we know best and what has worked in the past under different circumstances. Believing…
Case Study: Sidestepping Accountabilities – Ideas and Innovations from 2040
Case Study: Sidestepping Accountabilities Issue 98, March 9, 2023 At 2040 we work closely with our clients to bridge theory to practice. Strategy is great, but if you don’t know how to apply the great ideas, it becomes a hard stop to any forward progress. We can get mired down by details, overthinking – and worst of all, not keeping out of our own way. So, back by popular demand, we bring you another case study that you may be…
Breaking the Bond of Trust – Ideas and Innovations from 2040
Breaking the Bond of Trust Issue 97, March 2, 2023 One of the unexpected outcomes of the pandemic was the development of a new level of trust between leaders and their corporate level workforce. With entire skilled workers at organizations forced out of the office and working remotely, the workforce and management had to implicitly trust one another to meet deadlines, goals, and quarterly expectations. During this time a shift to measuring performance by outcomes, not time or face-to-face contact…
Can You Hear Me … Now? – Ideas and Innovations from 2040
Can You Hear Me … Now? Issue 96, February 23, 2023 The challenge of communicating with colleagues has become increasingly difficult. With the proliferation of tech experts and Next Gens in the workforce, we may need a translator to ensure we all understand each other. Here’s a real-life example. A content team is struggling to understand how to load a certification testing module into a new software platform. The project lead from the platform is a developer who thinks with…
ChatGPT: Shapeshifting Our World – Ideas and Innovations from 2040
ChatGPT: Shapeshifting Our World Issue 95, February 16, 2023 If you’ve been paying even a nanosecond of attention to the tech news headlines, you might think the universe shifted on November 30, 2022, when OpenAI introduced its natural language, generative program that produces text and images in response to user prompts, ChatGPT. Yes, we know that everyone under the tech corridors’ suns have weighed in on its disruption. And guess what, we’re going to as well, and as you will…
The Consequences of Unbounded Optimism – Ideas and Innovations from 2040
The Consequences of Unbounded Optimism Issue 94, February 9, 2023 All societies live by stated or perceived mantras. In the United States we reach for the stars, believe the sky is the limit, and if we build it, they will come. These sentiments permeate our culture, inspire our children, and guide our business leaders. We love entrepreneurialism; we reward it, admire it, and aspire to it. The entrepreneurial spirit and manifest destiny represent the American can-do ingenuity and genius of…
How to Master the Art of Storytelling – Ideas and Innovations from 2040
How to Master the Art of Storytelling Issue 93, February 2, 2023 Origin Stories Storytelling and narrative have become the buzzwords of modern marketing. You’ve heard it before: What’s your organization’s brand story? Make your organization come alive through narrative. Help customers relate emotionally to your business by telling a story. And possibly the most ominous: Tell your story, or else your stakeholders will write it for you. Storytelling has been around as long as humans; the 50,000-year-old cave paintings…
When Less Is More – Ideas and Innovations from 2040
When Less Is More Issue 92, January 26, 2023 “We’re too big to fail.” Try that one out on Elon Musk or Mark Zuckerberg. If there were ever two visionaries with an overabundance of hubris, they’re the ones. Although the concept of “too big to fail” technically refers to an organization that is so important to a financial system that a government would not allow it to go bankrupt due to the seriousness of the economic repercussions (Wiki), one could argue…
The Future Isn’t Going to Look Like You Think – Ideas and Innovations from 2040
The Future Isn’t Going to Look Like You Think Issue 91, January 19, 2023 Organizations founded on exponential growth are in for a wake-up call. In reverse-trend thinking, some experts believe that good enough is just good enough. Entrepreneurs believe that there are no limits to growth. What do we believe? It requires a deeper look at what is going on in our global population shifts to really understand future growth…or constriction. We wrote about this in our book, The…
Anger and Rage – Ideas and Innovations from 2040
Anger and Rage Issue 90, January 12, 2023 A group of white men wearing T-shirts, Patagonia fleece vests or zip-front sweaters, Allbirds sneakers, and faded jeans are sitting around a conference table. It is 7:30 in the morning. They are collegial, familiar with one another, and engaged in friendly banter. The senior team turns their attention to their leader who has just walked into the room; he looks exactly like they do. Two women follow him, dressed in the female…