Ideas & Innovations
Exploring the intersection of technology, leadership, and digital transformation. Published weekly by Kevin Novak.
Explore 2040’s weekly Ideas and Innovations Newsletter Articles below.
Welcome to 2040’s Ideas and Innovations – where organizational transformation meets human psychology.
Every Thursday for 4+ years, I’ve been sharing insights with 5000+ leaders about why change initiatives succeed or fail. Spoiler alert: it’s rarely about the technology.
I’m Kevin Novak, CEO of 2040 Digital and author of the books “The Truth About Transformation” and “The Truth About Transformation: Leading in the Age of AI, Uncertainty and Human Complexity”. I have spent decades helping organizations navigate change by focusing on the most critical factor: the humans involved.
What you’ll get:
- Weekly deep dives into transformation topics, including strategy and psychology
- Real case studies from 100+ organizational transformations
- Frameworks that actually work in practice
- Leadership counsel and tips
- The human stories behind digital evolution
No buzzwords. No surface-level advice. Just practical insights from the front lines of organizational change.
Subscribe for free and join leaders from Fortune 500 companies, startups, and nonprofits who rely on these insights to drive successful transformation.
Join me here on our website and subscribe using the form provided on this page or find me on Substack (20Forty’s Newsletter).
Kevin Novak, CEO, 2040 Digital and author of “The Truth About Transformation” and “The Truth About Transformation: Leading in the Age of AI, Uncertainty and Human Complexity”.
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2040’s
Ideas and Innovations Newsletter
What Would You Do?
What Would You Do? Issue 128, September 28, 2023 We’ve all been in business situations that are uncomfortable, confrontational, and dysfunctional. Even after spending decades building a career, we can get a curveball that puts us in an untenable position. In our newsletters we seek to surface new ideas and realities of the workplace, always recognizing that the human factor is always of paramount importance and influence. It is our intention to help you and your organization manage change, successfully…
Preventive and Supportive Questions
Preventive and Supportive Questions Issue 127, September 21, 2023 Chances are when things go wrong it’s because of poor communication. You’d think that we would have figured out by now how to communicate with each other effectively. All the strategy in the world goes down the tubes if you can’t speak it. And managing a team starts and stops with listening and communicating clearly and empathetically. The biggest landmine? Asking questions. Do it wrong and the conversation comes to a…
How the European Union Is Ahead on Privacy
How the European Union Is Ahead on Privacy Issue 126, September 14, 2023 It has been over a year since we summarized privacy policy actions (or inactions) that will impact you as well as your organization. Why haven’t we written more on the topic? To be honest, there has been little if any action here in the US at the Federal level despite continued news about incidents that result in negative consequences across our society. While inaction continues at the…
The Value of Observation Through the Lens of Complexity Theory
The Value of Observation Through the Lens of Complexity Theory Issue 125, September 7, 2023 One of anyone’s life goals is to be a good observer. It’s fruitful to watch how things unfold around us as we try to make sense of the patterns and connections. Almost everything around us is connected, has interdependence, and influences all the parts that comprise the whole of a system. And that includes the systems of society and, of course, our organizations. In that…
Defining Innovation
Defining Innovation Issue 124, August 31, 2023 Innovation is one of the most hackneyed, misinterpreted, and overused buzzwords in today’s business vocabulary. Ask anyone – including yourself – to define innovation in context of the strategy and operations of doing business in the ever-changing digital economy. You may struggle to define it and asking others will often result in wildly different responses. We did a straw poll to see what the general consensus was on what innovation means. Here are…
Planning Ahead
Planning Ahead Issue 123, August 24, 2023 With all the data at our disposal, why aren’t we connecting the dots to ensure better outcomes? To be more specific, let’s look at our healthcare system – and you can use it as a metaphor for your own strategic planning. Next Gen Career Shifts Take two trends: the US population is aging and so many next gens are more interested in entrepreneurship and tech startups than medicine as a career. What are…
Why We Overcommit
Why We Overcommit Issue 122, August 17, 2023 Nike may disagree, but just say no! Let’s take a pause to consider how we make decisions and why we often over-commit. We wrote an entire book, The Truth About Transformation, about the misconceptions surrounding change and transformation. Many think the greatest obstacle to a significant change is the lack of resources or technological finesse. Those are contributing factors for sure, but the single barrier to change is: Us. Individuals. Our leadership,…
Anti-Perfectionism Is on the Rise
Anti-Perfectionism Is on the Rise Issue 121, August 10, 2023 Recently it has come to our attention, and no doubt yours as well, that some organizations are having a rough go at it stabilizing new workplace models. Hell, society itself seems to be generally on edge finding some new stabilizing normal way to make sense of our ongoing disruptive quality of life. On the one hand in organizations, hybrid models have settled into a norm. On the other hand, many…
Mid-Summer Checkpoints
Mid-Summer Checkpoints Issue 120, August 3, 2023 It’s been a hot summer for most of us. The political conversation continues to escalate. The war drags on. Inequity and inequality divide us. Next gens still raise their voices with demands and pleas for the planet. But not all news is divisive and frustrating. One fact in the ongoing swirl is that only change endures. It would appear that our marketplaces and societies are settling into new models and realities as we…
The Case for AI Guardrails
The Case for AI Guardrails Issue 119, July 27, 2023 Whatever you think about the U.S. government or our elected officials, it does have guardrails in place to protect its citizens. For pharma and food products, it’s the FDA. For workplace safety there’s OSHA. For mobility safety, it’s the Department of Transportation. For safe investments, there’s the SEC. For consumer protection, there’s the Federal Trade Commission. For AI and emerging tech, there’s nothing. Setting Boundaries By human nature, we set…
Change Is a Team Sport: We All Play a Role 2040’s Ideas + Innovations
Change Is a Team Sport: We All Play a Role Issue 118, July 20, 2023 Last week we gave you a case study to demonstrate how critical the human factor (and personalities and our own blind spots) becomes in seeking to innovate, make change and transform. Change is ever-present in daily life. It is also a constant in response to an organization’s market, system, and the needs and wants of customers and workforce. Resistance to innovation, change, and transformation is…
Case Study: A Tale of Two Cities – Ideas + Innovations from 2040
Case Study: A Tale of Two Cities Issue 117: July 13, 2023 We now present a true story, a tale as old as time, of what happens when you unknowingly create resistance to change. We’ll share the saga and let you draw your own conclusions about the outcome. Succession The founder of a digital media platform specializing in the strategy and operations of the design industry for a C-level audience needs a succession plan. She is in her early eighties…
Leadership in Contentious Times: How to Navigate with Courage
Leadership in Contentious Times: How to Navigate with Courage Issue 115, July 6, 2023 If you’re a leader of a public (or private) organization today, you may feel you wake up to a firing squad every morning. Larry Fink, CEO of Blackrock has abandoned references to ESG because he feels that it was becoming politicized. Brian Cornell, CEO of Target made no public statements in response to several of his stores attacked by protesters during Gay Pride Month. And we…
Hubris – Ideas and Innovations from 2040
Hubris Issue 115, June 29, 2023 Every day we assess the potential rewards along with the real and perceived risks of the situations, desires, tasks, and ideas we confront. We may not be consciously aware of these assessments, but they are happening all the time. Our ever-expanding technical prowess has resulted in new tools, more efficient production, opportunities to transform ideas into reality, and new platforms to engage and connect. We also have access to expanding our knowledge and deferring…
Social Proof – Ideas and Innovations from 2040
Social Proof Issue 114, June 22, 2023 How often when you are choosing a new restaurant do you refer to Yelp or your local food critic’s review? Or when deciding on a weekend movie, you check out the film reviews, leaning toward the ones with star rankings. How do you find a hotel in another city? And when you are buying apparel online, do you go for the recommendations for how to accessorize it, or in Amazon’s case, “We think…
As the World Turns – Ideas and Innovations from 2040
As the World Turns Issue 113, June 15, 2023 We’re taking a pause to share several trends that we believe are bellwethers for a sustainable future. And we’re not including climate change, although it clearly ranks high on anyone’s list as a cause for concern. We’re talking about two trends that don’t get much attention: population shifts and life expectancy. Here’s the big picture from the UN: The world’s population is expected to increase by two billion people, from 7.7…
Are You Ready? – Ideas and Innovations from 2040
Are You Ready? Issue 112, June 8, 2023 Wrong question. Are your customers ready? Is the market ready? Actually, the real question is a fusion of both. Is the customer base in your market ready to adopt what you have considered building and offering as you seek to stabilize, grow, and expand your organization? Put another way, is what you are contemplating developing something nice to have or necessary? Then add a layer of complexity to that: if the customer…
The Case for Slow Work – Ideas and Innovations from 2040
The Case for Slow Work Issue 111, May 31, 2023 How do we anticipate what’s next before the breakthroughs are even made that will ultimately shape the future? History is written in the eye of the beholder. False assumptions are the roots of history, only to be reversed/updated/revised when new information is revealed to correct the false narrative. One way to look at it is how Piet Hut, astrophysicist at the Institute for Advanced Study at Princeton University, describes scientific…
Spring Awakening – Ideas and Innovations from 2040
Spring Awakening Issue 110, May 25, 2023 It’s Spring and we are coming up on a major holiday weekend where we hope for good weather and time outdoors with family and friends. At 2040 we’re feeling optimistic and seeking opportunities for renewal (even escape) as we see the landscape around us come to life once again. In fact, we recently came to the realization that organizations seeking to change, and transform could easily be compared to a natural landscape and…
Can You Imagine Living Only in the Past? – Ideas and Innovations from 2040
Can You Imagine Living Only in the Past? Issue 109, May 18, 2023 What if there were term limits on your ideas, thoughts, hopes and dreams? What if you reached a point in your life where you learned nothing new and were limited by your past experiences and body of knowledge? And if this were the case, and you led an organization, you might become irrelevant pretty quickly since you wouldn’t have the knowledge and scope to address today’s issues…
Making Faulty Assumptions, Part II – Ideas and Innovations from 2040
Making Faulty Assumptions, Part II Issue 108, May 11, 2023 Last week we explored how making bad assumptions can derail a business model and debilitate a team. Operational assessment and readiness can fall victim overnight based on assumptions that are out of alignment with shared purpose and market orientation. As we have stated, often the infrastructure can be so dysfunctional that bringing new strategies to life and achieving new goals simply isn’t possible. Here are a few signs that indicate…
What Happens When You Make Assumptions? – Ideas and Innovations from 2040
What Happens When You Make Assumptions? Issue 106, May 4, 2023 Does your organization have what it takes to succeed? For example, how many times a day do you make an assumption? On a scale of magnitude, perhaps it’s the assumption that the sun will rise each morning and gravity will still be in place at night — to assuming that other people will drive responsibly and the trash in your neighborhood will be picked up. Assumptions are based on…
What Do Top Performing Organizations Get Right? – Ideas and Innovations from 2040
What Do Top Performing Organizations Get Right? Issue 105, April 27, 2023 For anyone that insists on predictability and familiar expectations, today’s disruptive marketplace can throw a wrench into a rigid planner’s world. Will there be a recession? Is inflation going to abate? Are current economic conditions the new normal? Will customers continue to pull back on their spending? There are so many moving parts to evaluate and consider for aligning organizational purpose, direction and focus. Since we are hardwired…
Why You Need to Listen to Gen Z – Ideas and Innovations from 2040
Why You Need to Listen to Gen Z Issue 104, April 20, 2023 How well do you know your Gen Z employees? For that matter, how well do you know the millennials, Gen Xers and boomers? We have written extensively in The Truth About Transformation about the benefits and challenges of managing a multigenerational workforce. Since things continue to evolve and pivot at warp speed, we thought it was timely to update you on the trendline of recent developments in…
The Distortion of Time – Ideas and Innovations from 2040
The Distortion of Time Issue 103, April 13, 2023 With our celebration and awe of emerging tech (think generative AI), there is a basic issue that we rarely consider: the distortion of time. What we mean is that we are in such a hurry to develop and adopt new tech that we frequently leapfrog over its actual relevance, usefulness or even its consequences to our organizations and business models. Let alone do we address the potential legal or policy issues…
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