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Healthcare Strategy

Improving Your Value and Relationship with Healthcare Professionals and Practitioners (HCPs)
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Matching the Needs of HCPs · The Impact of Digital

Improving Your Value and Relationship with Healthcare Professionals and Practitioners (HCPs)

The Impact of Digital Improving Your Value and Relationship with Healthcare Professionals and Practitioners (HCPs) By Kevin Novak March 3, 2019 8 min read Changing Medical Education, Information and Content Delivery Models Medical societies, associations and publishers have the opportunity to improve the value and relationship with healthcare professionals and practitioners (HCPs) by changing their education, information and content delivery models to more directly match the changed HCP consumption behaviors. Digital tools and platforms and the data they collect afford…

Kevin Novak
March 3, 2019
Know Your Audience: HCPs Savvy Information Seeking Behaviors
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Matching the Needs of HCPs · The Impact of Digital

Know Your Audience: HCPs Savvy Information Seeking Behaviors

The Impact of Digital Know Your Audience: HCPs Savvy Information Seeking Behaviors By Kevin Novak March 3, 2019 6 min read HCP Desire for Short Form Content and the Rise of Mobile Healthcare professionals and practitioners (HCPs), like all consumers, have transformed the ways they seek and access information, education and content to solve problems, fulfill educational needs, answer questions and fill knowledge gaps. Typically, a major search engine is the first step to help reveal the most relevant and…

Kevin Novak
March 3, 2019
Audience Response Creates Improved Retention for HCP Continuing Education
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Matching the Needs of HCPs · The Impact of Digital

Audience Response Creates Improved Retention for HCP Continuing Education

The Impact of Digital Audience Response Creates Improved Retention for HCP Continuing Education By Kevin Novak March 22, 2019 6 min read The importance of data in healthcare continues to grow. Data is required and creates deep value for evidence-based practice, ensuring the right treatments are provided to patients and for identifying knowledge gaps, creating information awareness and determining where critical HCP focused education is needed. HCPs continue to gain most of their continuing medical education physically at annual conferences…

Kevin Novak
March 22, 2019