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Are You Sure You Matter?

Are You Sure You Matter? Issue 133, November 2, 2023 Holding onto next-gen workers and customers (born between 1997 and 2012) requires more than a trick up your sleeve.  They are actively changing up the rules of engagement in, and…

Audience Engagement Tactics

In my last post I wrote about Audience Development (AD) and Audience Engagement (AE). In that post I offered Audience engagement and measurement strategies and described how to create engagement and build relationships with your customers, your members, your subscribers and…

The Opportunity to Inspire

Time flies faster than one realizes. I had the opportunity back in 2011 to be a speaker at the Smithsonian’s Ignite Conference. I had recently held the role as one of a handful of expert reviewers for the Smithsonian’s next…

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