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2040’s Ideas and Innovations 2021 Year End Wrap Up-A Guide to Readiness For Change and Transformation

A Guide to Readiness for Change and Transformation Issue 36: December 28, 2021 As we look back over the past year, it is remarkable to note how resilient we are as human beings and together as a society, which extends to our organizations and their culture. Leading in a time of ambiguity can be exhausting and meeting all stakeholders’ expectations is never-ending. At 2040, we work with our clients to navigate the sea changes that have reshaped and re-engineered how…

Ideas + Innovations from 2040: How Market Orientation Drives Success

How Market Orientation Drives Success There has been much written about the dynamic and disruptive market forces we operate in. But there is less attention paid to how an organization and its system can only achieve its purpose and goals if the individual and group-based human factors are aligned and oriented towards a shared value proposition to the market. We call this market orientation: enterprise-wide market information (intelligence) related to the present and upcoming needs and desires of customers, disseminating…

Ideas + Innovations from 2040: A Guide to Readiness for Change

A Playbook for Operational Assessment You’ve decided to mobilize your whole organization to pivot from past practices to better meet the needs of stakeholders in a dynamic, quickly evolving marketplace. You’ve completed all the planning meetings, rewritten the strategy and identified the tactics. You believe your organization is ready to achieve your new goals. But wait a minute. Are you sure you are ready? According to a recent report Lucid conducted with Forrester, “improving operational efficiency” is the #1 initiative…