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Data, Analytics and Your CRM, AMS or SMS Systems
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Data and Analytics Strategy · The Impact of Digital

Data, Analytics and Your CRM, AMS or SMS Systems

The Impact of Digital Data, Analytics and Your CRM, AMS or SMS Systems By Kevin Novak September 16, 2015 6 min read Most organizations have a treasure trove of data and therefore the basis for gaining intelligence that leads to stable, increased or new direct or indirect revenue. The Data in Your Systems The data is often contained in a Customer Relationship Management System (CRM), an Association Management System (AMS), a Subscription Management System (SMS), in Sales Software or basic…

Kevin Novak
September 16, 2015
Demystifying Analytics for Editors and Publishers: Headlines and Words
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Editors and Publishers · The Impact of Digital

Demystifying Analytics for Editors and Publishers: Headlines and Words

The Impact of Digital Demystifying Analytics for Editors and Publishers: Headlines and Words By Kevin Novak June 2, 2015 9 min read Part 3 in a 3 Part Series In the last post of this 3-blog post series on Demystifying Analytics, I am going to cover how you can use analytics to measure the past performance and predict the future performance and related behaviors of your headlines. This form of insight goes beyond simple A/B testing of headlines and word…

Kevin Novak
June 2, 2015
Demystifying Analytics: Engagement, Consumption, Amplification and More
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Editors and Publishers · The Impact of Digital

Demystifying Analytics: Engagement, Consumption, Amplification and More

The Impact of Digital Demystifying Analytics: Engagement, Consumption, Amplification and More June 2, 2015|10 min read Part 2 of a 3 Part Series Your editorial planning process in the digital world most likely contains 4 steps. You plan, content is developed, you work with the social media or digital team to optimize and the content gets posted. There should be an additional step in your process that is focused on measurement. You know your content, the impact you hope to…

Kevin Novak
June 2, 2015
Demystifying Data and Analytics for Editors and Publishers
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Editors and Publishers · The Impact of Digital

Demystifying Data and Analytics for Editors and Publishers

The Impact of Digital Demystifying Data and Analytics for Editors and Publishers By Kevin Novak June 2, 2015 20 min read Part 1 of a 3 Part Series Part One: The Digital Experience and Introduction to Data and Analytics The Digital World has created significant opportunities and challenges for any organization but particularly those who must adjust to the new ways their “readers” consume, share and interact with digitally published content. Content is everywhere. It multiplies by the day, primary…

Kevin Novak
June 2, 2015
Active Listening
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The Impact of Digital

Active Listening

The Impact of Digital Active Listening By Kevin Novak August 25, 2014 9 min read This post is going to cover a few different topics today all tied together by a common thread. Net Promoter, Active Listening, Customer and Member Experience and Multi-Channel Environments. These are the cornerstones of building a company or organization that is truly customer/member centric. I know these terms get thrown around a lot, with many claiming they are all these things. Let me just say…

Kevin Novak
August 25, 2014