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2040’s Ideas and Innovations 2021 Year End Wrap Up-A Guide to Readiness For Change and Transformation

A Guide to Readiness for Change and Transformation Issue 36: December 28, 2021 As we look back over the past year, it is remarkable to note how resilient we are as human beings and together as a society, which extends to our organizations and their culture. Leading in a time of ambiguity can be exhausting and meeting all stakeholders’ expectations is never-ending. At 2040, we work with our clients to navigate the sea changes that have reshaped and re-engineered how…

Ideas + Innovations from 2040: Eight Predictions from 2040

Eight Predictions from 2040 As we rush headlong into the holiday season and the end of another surprising year, it’s a good time to take stock. The learnings from the pandemic have solidified new business models, changed the context and viewpoints of individual values, and changed the direction that seemed so clear as we started the year. For some organizations seeking to align and embrace new learnings, they have placed people before short-term profits out of sheer necessity and the…

Ideas + Innovations from 2040: How Market Orientation Drives Success

How Market Orientation Drives Success There has been much written about the dynamic and disruptive market forces we operate in. But there is less attention paid to how an organization and its system can only achieve its purpose and goals if the individual and group-based human factors are aligned and oriented towards a shared value proposition to the market. We call this market orientation: enterprise-wide market information (intelligence) related to the present and upcoming needs and desires of customers, disseminating…

Ideas + Innovations from 2040: Customer Loyalty

Customer Loyalty Running an organization that is customer-centric is a marathon.  Human behavior can be mercurial.  Trends from one industry segment suddenly disrupt another sector in the highly connected and interdependent system that comprises society.  A global pandemic sends rational planning out the window and accelerates emerging trends and changes that were suppressed or sometimes completely ignored. And the biggest challenges today are understanding changing human behaviors and accepting the fact that the customer is the point of purchase, whenever,…

Ideas + Innovations from 2040: Measuring What Matters

Measuring What Matters With the drama and disruption of the pandemic, you might think it’s time to re-evaluate your Key Performance Indicators (KPIs). Just look at the megatrends. Externally, customers have been affected by financial and supply chain disruption, along with revelations of new digital ways of managing day-to-day life. Many of the adaptations and changed behaviors are likely here to stay. Internally, organizations have pivoted but many remain dedicated to returning to a normal that no longer exists or…

Ideas + Innovations from 2040: The Art and Science of Active Listening

The Art and Science of Active Listening I think we can all agree we live in a digital world with a lot of surface noise. A world in which we are time-pressed — or at least feel as if we are — and we simply want to know what we think we need to know in the shortest amount of time. This relates to most of our interactions, discussions, and conversations. Our typical approach to the real and perceived high…

Ideas + Innovations from 2040: How to Practice Critical Thinking

How Critical Thinking Is Essential to Transformation and Reducing Bias What is your personal sphere of influence? As a team member, you influence your co-workers, customers, members, and management with your contributions. As a department manager, you influence a team of staff, members, customers, and others to achieve specific goals. As a member of the C Suite, your influence, informed and directed by a board and stakeholders, sweeps across the entire organization. And, as a CEO you set the course…

Ideas and Innovations Newsletter: Agility is the New Nimble

Agility is the New Nimble Every generation a new business operating principle bubbles up into the professional organizational arena. Resilience has been updated with Agility (yes, we know it sounds like being Nimble, but it’s a lot more nuanced). Agility is a mainstay in the tech community – particularly with software development. Here’s a basic definition: “Business agility refers to rapid, continuous, and systematic evolutionary adaptation and entrepreneurial innovation directed at gaining and maintaining competitive advantage.” Simply stated, Agile management…