Beth Bush Stansel
Senior Partner, Strategy
Beth’s experience in association executive-level leadership, strategy, marketing and operations management gives her the expertise to build and generate transformative results for major trade and professional member and subscriber based organizations.
Beth offers executive-level leadership, strategy, marketing and operations management and expertise to build, transform, and generate results in a variety of diverse environments including high tech, start up, large enterprise, and major trade and professional member associations.
For the past ten years, Beth has served as a member of the senior staff executive team for several large professional membership associations.
With each of her roles at the American College of Cardiology, American Institute of Architects, the American Academy for Physician Assistants, and the American Academy for the Advancement of Science, Beth applied her business acuity and creative initiative to lead the development and implementation of integrated marketing and communications, strategic market management, operational improvements in customer service, support, and membership services and business development.
Beth also has enjoyed over 15 years’ experience in the telecommunications industry in various management and executive roles leading product management and development; overseeing marketing communications and branding, field marketing and events; and regional sales management and strategic account management.
Beth led several major consulting projects in this space: the design, development, and implementation of a new product development process to enable one of the largest private telecommunications companies to move into the enterprise space; the business planning and execution of a Fortune 50’s migration to the cloud to support a product portfolio of unified communications, cloud services, and professional services.
Currently, Beth is applying her consulting, product development and strategy skills in her role as Senior Partner, Strategy at 2040 Digital, a full service strategy consulting firm.
Beth has her MBA from the University of North Carolina and Bachelor’s in Marketing Science from Virginia Commonwealth University.
Beth's Recent Blog Posts
The B2P Approach: How to Make a Member Value Proposition, and Why It’s Important
Is your current value proposition creating the results you expect? We are introducing a new approach called B2P or Business…
B2P Case Study: Dramatically Increasing Membership Among Science Teachers
Increasing relevance via data, segmentation and using a B2P Approach Digital continues to disrupt traditional models and practices. The growth…
Association Member Engagement: Your Path to Retention and Revenue
Professional and trade associations routinely struggle with the acquisition and retention of members. Ultimately, members stay if they believe it…