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Kevin Novak

This author has written 353 articles
Why Behavioral Data Matters (2018) Updated for 2025
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Analytics · data · Data and Analytics Strategy · Digital Revenue Models · Kevin Novak · Marketing Automation · The Impact of Digital

Why Behavioral Data Matters (2018) Updated for 2025

Digital Transformation Why Behavioral Data Matters (2018) Updated for 2025 September 23, 2018|21 min read How Can Behavioral Data Help You? (2025 Update) By Kevin Novak Originally published 2016, updated 2018. This new 2025 update reflects significant advances in privacy regulations, AI/ML capabilities, and first-party data strategies that have transformed how organizations collect and leverage behavioral data. Behavioral data is the capture of interaction, click, engagement, movement through a website, actions taken via email marketing across the buyer journey and…

Kevin Novak
September 23, 2018
Creating the Content Machine: Podcast Series Episode One Transcript
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Creating the Content Machine · Editors and Publishers · The Impact of Digital

Creating the Content Machine: Podcast Series Episode One Transcript

Digital Transformation Creating the Content Machine: Podcast Series Episode One Transcript December 19, 2017|23 min read Organic Search for Publishers is an eight part series designed to help you and your publishing organization develop and implement an effective content machine strategy. The blog series and transcripts are adapted from a podcast series 2040 Digital created for Subscription Insider. To subscribe and listen to the podcast series (all eight episodes are available) visit our page, Subscription Insider’s website or go to…

Kevin Novak
December 19, 2017
Creating the Content Machine and Organic Search Series
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B2P · Creating the Content Machine · Editors and Publishers · Organic Search · The Impact of Digital

Creating the Content Machine and Organic Search Series

Digital Transformation Creating the Content Machine and Organic Search Series December 19, 2017|11 min read Organic Search for Publishers is an eight part series designed to help you and your publishing organization develop and implement an effective content machine strategy. The blog series and transcripts are adapted from a podcast series 2040 Digital created for Subscription Insider. To subscribe and listen to the podcast series (all eight episodes are available) visit our page, Subscription Insider or go to iTunes. The…

Kevin Novak
December 19, 2017
Blogging for Dollars – Is Your Content Optimized?
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The Impact of Digital

Blogging for Dollars – Is Your Content Optimized?

The Impact of Digital Blogging for Dollars – Is Your Content Optimized? By Kevin Novak September 14, 2017 4 min read Blogging for Dollars – Is Your Content Optimized? Blogging for Dollars may sound easy, but as every bowler knows, those strikes do not come automatically. You need to know what matters. One doesn’t just close their eyes, toss the ball and hope for the best. So it is with content optimization. Arming yourself with the knowledge of how content…

Kevin Novak
September 14, 2017
Digital Marketing for Beginners – Going Inbound
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Data and Analytics Strategy · Marketing Automation · Penny Little · The Impact of Digital

Digital Marketing for Beginners – Going Inbound

The Impact of Digital Digital Marketing for Beginners – Going Inbound By Kevin Novak July 31, 2017 3 min read Are you a Digital Marketing beginner? Going Inbound for the first time? Interested in learning how digital marketing can help you grow your business? Have more questions than answers? If you are a new business owner, or even someone who has been in business for some time but are relying on old “outbound” methods of marketing, the best way to…

Kevin Novak
July 31, 2017
Choosing the Right Subscription Technology Part Three: The Framework and Process
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Technology for a Subscription Business · Technology Selection for Publishers · The Impact of Digital

Choosing the Right Subscription Technology Part Three: The Framework and Process

The Impact of Digital Choosing the Right Subscription Technology Part Three: The Framework and Process By Kevin Novak July 26, 2017 13 min read The Questions You Need to Ask, The Rules You Need to Follow and The Principles You Need to Embody In the previous posts of this series, I attempted, in collaboration with Kathy Sexton, to bring forward our definition of the Sub-Tech Eco-System and describe the opportunities and challenges that you have as you consider the optimal…

Kevin Novak
July 26, 2017
Selecting the Right Subscription Technology Part Two: Path to Buyer’s Remorse
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Subscription Technology · Technology for a Subscription Business · Technology Selection for Publishers · The Impact of Digital

Selecting the Right Subscription Technology Part Two: Path to Buyer’s Remorse

The Impact of Digital Selecting the Right Subscription Technology Part Two: Path to Buyer’s Remorse By Kevin Novak July 26, 2017 9 min read How to Choose Subscription Technology Part 2 of a 3 Part Series As I previously shared, the technology universe continues to grow by the day. The puzzle Kathy and I represent as the Sub-Tech Eco-System spans historical systems and functions and makes suggestions on new items and areas that need to be included to effectively operate…

Kevin Novak
July 26, 2017
How to Choose the Right Subscription Technology (or really any technology)
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Subscription Technology · Technology for a Subscription Business · Technology Selection for Publishers · The Impact of Digital

How to Choose the Right Subscription Technology (or really any technology)

The Impact of Digital How to Choose the Right Subscription Technology (or really any technology) By Kevin Novak July 24, 2017 14 min read Are you needing to make a substantial technology decision? Are you ready for your digital transformation and need to identify technologies? Are you considering replacing your current subscription management or digital systems? Kathy Sexton, the CEO of Subscription Insider and I provided a webinar this past week to over 300 attendees representing the subscription economy. Check…

Kevin Novak
July 24, 2017
B2B Transformation Requires Innovation
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Digital Revenue Models · Innovation · revenue · The Impact of Digital · Value Proposition

B2B Transformation Requires Innovation

The Impact of Digital B2B Transformation Requires Innovation By Kevin Novak July 6, 2017 6 min read Are you feeling the shifting sands in the current business environment? The business environment and the market are evolving at a rapid pace. Traditional business models aren’t producing the expected results nor the level of revenue required to maintain and grow the business. Today’s environment requires a business to understand what is evolving around them and to also look inward to determine what…

Kevin Novak
July 6, 2017
The Convergence of B2C and B2B Buyer Behaviors
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Digital Revenue Models · revenue · The Age of the Customer · The Impact of Digital · Value Proposition

The Convergence of B2C and B2B Buyer Behaviors

The Impact of Digital The Convergence of B2C and B2B Buyer Behaviors By Kevin Novak June 30, 2017 5 min read Challenged with conversion? The B2C and B2B business environment and the market are evolving as buyer behaviors change. The changes in awareness (finding information), consideration (evaluating options) and decision (making the purchase) are significant and challenge firmly held beliefs on how to engage and convert B2C consumers or B2B buyers. Most of the practices and methods that historically worked…

Kevin Novak
June 30, 2017
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