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Kevin Novak

This author has written 353 articles
Understanding Google’s Algorithm
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Madison Davey · The Impact of Digital

Understanding Google’s Algorithm

The Impact of Digital Understanding Google’s Algorithm By Kevin Novak June 16, 2017 4 min read Apply Strategies to Content Posting Why does content end up in search results? On your social media newsfeed? In recommended content lists? It may seem as if content and posts show up at random, but it is in fact dictated by algorithms. Understanding these algorithms is the first step to optimizing your content for greater reach and visibility. The two most important algorithms to…

Kevin Novak
June 16, 2017
Four Steps to Increase Facebook Exposure
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The Impact of Digital

Four Steps to Increase Facebook Exposure

The Impact of Digital Four Steps to Increase Facebook Exposure By Kevin Novak June 12, 2017 3 min read Apply Strategies to Content Posting Why does content end up the first page of Google, or on your Facebook feed? It may seem as if posts show up at random, but it is in fact dictated by algorithms. Understanding these algorithms is the first step to optimizing your content for greater reach and visibility. The two most important algorithms to understand…

Kevin Novak
June 12, 2017
Top 3 Ways Niche Publishers and Media Companies can Transform Their Digital Revenue Model
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Data and Analytics Strategy · Digital Revenue Models · Editors and Publishers · revenue · The Impact of Digital · Value Proposition

Top 3 Ways Niche Publishers and Media Companies can Transform Their Digital Revenue Model

The Impact of Digital Top 3 Ways Niche Publishers and Media Companies can Transform Their Digital Revenue Model By Kevin Novak June 5, 2017 5 min read The Content Machine, Data and Technology A recent report by MIT Sloan Management Review and Deloitte found that nearly 90% of managers surveyed report that their industry is likely to be disrupted by digital technologies. Yet less than half of the managers report that their company is doing enough to prepare for this…

Kevin Novak
June 5, 2017
The Revenue Shift and Digital
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Data and Analytics Strategy · Digital Advertising Trends · Digital Revenue Models · Editors and Publishers · revenue · The Impact of Digital · Value Proposition

The Revenue Shift and Digital

The Impact of Digital The Revenue Shift and Digital By Kevin Novak June 5, 2017 6 min read Media Companies Transforming Business Models in Digital Are you seeing your revenue shift? Are you seeing your traditional revenue sources decline? Are you finding the dynamic marketplace and digital disruption upending what has historically worked well for you? I am sure you answered yes to most if not all of the questions. You are not alone. One simply needs to look around…

Kevin Novak
June 5, 2017
Lead Generation and Lead Scoring
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Marketing Automation · revenue · The Impact of Digital · Value Proposition

Lead Generation and Lead Scoring

The Impact of Digital Lead Generation and Lead Scoring By Kevin Novak December 8, 2016 4 min read Digital has transformed your market as current and prospect customers, members and subscribers have turned into modern buyers. The modern buyer desires companies and organizations to provide higher levels of product and service value, personalized services and meet expectations (at a high-quality level) for communication anytime and anywhere, regardless of channel. Preferences and desires have evolved to one-to-one connective engagement. Research is…

Kevin Novak
December 8, 2016
What’s Happening with Digital Advertising Revenue?
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Digital Advertising Trends · revenue · The Impact of Digital · Value Proposition

What’s Happening with Digital Advertising Revenue?

The Impact of Digital What’s Happening with Digital Advertising Revenue? By Kevin Novak November 4, 2016 8 min read What you need to know: Many advertising publishers (your organization if you use advertising on your sites) are scratching their heads and wondering what is happening to their print and digital advertising revenue. Most are internalizing the news and hype that Facebook is stealing away their advertisers and therefore revenue. It is perhaps an easy excuse to explain away the revenue…

Kevin Novak
November 4, 2016
Opportunity to Inspire Video
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Kevin Novak

Opportunity to Inspire Video

2040 Digital Opportunity to Inspire Video By Kevin Novak July 14, 2016 1 min read The “Opportunity to Inspire” video from the Council of Libraries and Information Resources (CLIR) and Digital Libraries Federation (DLF) Open Lab Ignite Event has been published on You Tube. Libraries, Archives, Museums and others who represent cultural institutions throughout the world must answer the call to ensure context is provided as important materials are digitized and made available from their collections. All generations seek learning…

Kevin Novak
July 14, 2016
What is Behavioral Data?
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Data and Analytics Strategy · The Impact of Digital

What is Behavioral Data?

The Impact of Digital What is Behavioral Data? By Kevin Novak June 14, 2016 8 min read How can behavioral data help You? The evolution and growth of digital and technology has afforded organizations a great opportunity to record, collect and gain intelligence from what is called behavioral data. Behavioral data is the capture of interaction, click, engagement, movement through a website, actions taken via email marketing across the buyer journey, user movement through digital content and more. In short,…

Kevin Novak
June 14, 2016
Conscious vs Subconscious Decision Making
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Data and Analytics Strategy · The Age of the Customer · The Impact of Digital

Conscious vs Subconscious Decision Making

The Impact of Digital Conscious vs Subconscious Decision Making By Kevin Novak June 13, 2016 8 min read We all believe we make conscious decisions every day. The power and influence of the subconscious is often overlooked and we often fail to see the impact it has. How many times have you made a decision in the moment? How many times have you simply made a decision based on “Gut” feel? Do you remember actually thinking and processing options and…

Kevin Novak
June 13, 2016
Demystifying Analytics Series: Time on Site & Time on Page
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The Impact of Digital

Demystifying Analytics Series: Time on Site & Time on Page

The Impact of Digital Demystifying Analytics Series: Time on Site & Time on Page By Kevin Novak March 23, 2016 3 min read Time-Spent on site can often be a misleading metric and is dependent upon the content type and length, intended experience or task based interaction. If serving a magazine in digital form, the time on page/time on site goal can be the time taken to read one, two or more articles. If a user is moving through the…

Kevin Novak
March 23, 2016
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