Kevin Novak

Analytics · Data and Analytics Strategy · Digital Revenue Models · Marketing Automation · Member Engagement · The Age of the Customer · The Impact of Digital · Transformation

The Changing US Privacy Landscape in 2021

The Impact of Digital The Changing US Privacy Landscape in 2021 By Kevin Novak June 15, 2021 7 min read Consumer Privacy and Regulatory Compliance Organizational Transformation Considerations The friction between balancing personalization with privacy is a challenge for any organization transforming its business to a digital model. Privacy policies established in the European Union a few years ago are guiding new regulations in the US, and recent announcements from American tech companies are preparing us for a new digital…

Kevin Novak

June 15, 2021

High-Performance Executive Leadership in the Workplace – Ideas + Innovations from 2040

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Ideas and Innovations Newsletter

High-Performance Executive Leadership in the Workplace – Ideas + Innovations from 2040

High-Performance Executive Leadership in the Workplace Welcome to the 2040 Thought Leadership Series created to spark innovation and critical thinking about today’s business environment. As we adapt to the evolving post-pandemic mindset, the opportunity is to learn from the past months of pandemic-crisis thinking, adapting to new behaviors and marketplace realities … and leaving behind what doesn’t work any longer. Much of the past 19 months has been focused on tactical adaptations for business continuity and little time was spent…

Kevin Novak

June 10, 2021

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Ideas and Innovations Newsletter

Ideas and Innovations Newsletter: Agility is the New Nimble

Agility is the New Nimble Every generation a new business operating principle bubbles up into the professional organizational arena. Resilience has been updated with Agility (yes, we know it sounds like being Nimble, but it’s a lot more nuanced). Agility is a mainstay in the tech community – particularly with software development. Here’s a basic definition: “Business agility refers to rapid, continuous, and systematic evolutionary adaptation and entrepreneurial innovation directed at gaining and maintaining competitive advantage.” Simply stated, Agile management…

Kevin Novak

June 2, 2021

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Ideas and Innovations Newsletter

Ideas and Innovations Newsletter: The Next-Gen Is Changing Up the Workplace

The Next-Gen Is Changing Up the Workplace Welcome to 2040’s high-level Thought Leadership Series exploring key issues and trends facing organizations post-pandemic … and beyond. Millennials and Gen Z make up around half of today’s global workforce and they bring a different mindset to any business table, plus they are establishing new laws of organizational loyalty. Covid has made more and more people, across generations rethink what really matters. The consequence of this self-assessment is potentially a career change. Anthony…

Kevin Novak

May 26, 2021

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Ideas and Innovations Newsletter

Ideas and Innovations Newsletter: Events Need to Be Transformed

Events Need to Be Transformed Welcome to 2040’s thought leadership series, with insights on the changing digital marketplace. We have relied on live events for decades to bring our stakeholders together, strengthen our communities, extend our networks, build our brands and drive revenues by connecting buyers with sellers. The pandemic turned a tired model on its head. Why do we say tired? Because many organizations have depended on staging annual meetings, conferences and conventions the same way, year after year…

Kevin Novak

May 20, 2021

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Ideas and Innovations Newsletter

Ideas and Innovations Newsletter: Membership Drives Your Growth

Membership Drives Your Growth Welcome to 2040’s thought leadership series on how to build businesses and organizations that thrive in a post-pandemic marketplace. Amazon is credited with kick-starting a massive change in consumer behavior…and expectations. The public conversation and market trends reflect these systemic shifts: quick delivery, free shipping and returns, the digital marketplace platform, a trusted source for search and most importantly, a relationship based on membership and the personal or professional rewards that relationships deliver. Remember, a relationship…

Kevin Novak

May 12, 2021

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Ideas and Innovations Newsletter

Ideas and Innovations Newsletter: Lessons Learned from the Pandemic

Lessons Learned from the Pandemic Welcome! We are launching a 2040 weekly thought leadership connection to keep you updated on ideas, innovations, industry trends and emerging best practices on leadership, workplace culture, organizational and operational transformation. For business leaders, the pandemic has propelled many levels of professional and personal reflection. On a professional level, we’ve heard ad nauseum about how Covid revealed inherent organizational vulnerabilities, accelerated emerging technologies, caused a shift in consumer behavior and powered business pivots and new…

Kevin Novak

May 4, 2021

Sustaining Relevance and Revenue: The AIA Story

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Digital Revenue Models · Member Engagement · Member Renewal · Member Retention · The Impact of Digital · Value Proposition

Sustaining Relevance and Revenue: The AIA Story

The Impact of Digital Sustaining Relevance and Revenue: The AIA Story By Kevin Novak March 24, 2020 14 min read 2020 Update: A Correlation of Times and Events As the World grapples with the Coronavirus crisis and resulting uncertainty in life, the economy and the future, there are similarities found in 2008 on what we may expect and what we should prepare for. Associations are and will be needed more than ever to serve the role as a resource, a…

Kevin Novak

March 24, 2020

Leveraging Data to Increase Revenue and Retention: Association and Society Conferences and Events

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B2P Value Proposition · Data and Analytics Strategy · Digital Revenue Models · Matching the Needs of HCPs · Member Engagement · Member Retention · The Impact of Digital

Leveraging Data to Increase Revenue and Retention: Association and Society Conferences and Events

The Impact of Digital Leveraging Data to Increase Revenue and Retention: Association and Society Conferences and Events By Kevin Novak September 30, 2019 14 min read Why Exhibit at a Conference in the First Place? Face-to-face conferences create meaningful interactions, connections and activations with prospective members and customers. Educational programs and exhibitions compel both prospective members and customers to attend to seek value that translates to new knowledge and expanded networks. For Association and Society hosts and organizers, conferences and…

Kevin Novak

September 30, 2019

Audience Response Creates Improved Retention for HCP Continuing Education

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Matching the Needs of HCPs · The Impact of Digital

Audience Response Creates Improved Retention for HCP Continuing Education

The Impact of Digital Audience Response Creates Improved Retention for HCP Continuing Education By Kevin Novak March 22, 2019 6 min read The importance of data in healthcare continues to grow. Data is required and creates deep value for evidence-based practice, ensuring the right treatments are provided to patients and for identifying knowledge gaps, creating information awareness and determining where critical HCP focused education is needed. HCPs continue to gain most of their continuing medical education physically at annual conferences…

Kevin Novak

March 22, 2019

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