The Impact of Digital Digital Advertising Playbook for Publishers 2019: What You Need to Know By Kevin Novak March 3, 2019 11 min read Demonstration of ROI via Data Many publishers are scratching their heads and wondering what is happening to their print and digital advertising revenue. Most are internalizing the news and hype that Facebook is stealing away their advertisers and revenue or that most advertising dollars are migrating back to Google’s platforms. Some are hearing print advertising is…

The Impact of Digital Blogging for Dollars – Is Your Content Optimized? By Kevin Novak September 14, 2017 4 min read Blogging for Dollars – Is Your Content Optimized? Blogging for Dollars may sound easy, but as every bowler knows, those strikes do not come automatically. You need to know what matters. One doesn’t just close their eyes, toss the ball and hope for the best. So it is with content optimization. Arming yourself with the knowledge of how content…