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AENC Conference and Virtual Education Models

The Impact of Digital AENC Conference and Virtual Education Models By Kevin Novak March 22, 2016 1 min read 2040 Digital and Naylor’s Association Advisor presented “Taking Virtual Learning to the Next Level” at the Association Executives North Carolina Conference on Wednesday, March 23, 2016. Not everyone can jump on a plane or break away from the office long enough to attend a presentation or class in person but if helping your members satisfy continuing education requirements and achieve their…

Audience Engagement Tactics

The Impact of Digital Audience Engagement Tactics By Kevin Novak November 18, 2015 6 min read In my last post I wrote about Audience Development (AD) and Audience Engagement (AE). In that post I offered Audience engagement and measurement strategies and described how to create engagement and build relationships with your customers, your members, your subscribers and your constituencies. If you missed the post check it out here. Your customers (subscribers, members and constituencies) are fragmenting the marketplace as they…

Audience Engagement: 5 Steps to Greater Understanding and Measurement

The Impact of Digital Audience Engagement: 5 Steps to Greater Understanding and Measurement By Kevin Novak November 4, 2015 9 min read Digital has made the world of content and services highly competitive with the ease of publishing and sharing. A content creation business, a subject matter expert or a membership/subscriber based organization now contends with a highly fragmented market where current or prospect customers can gain information and therefore knowledge and form an opinion at the swipe of a…

Smithsonian Ignite Talk: The New White Space

The Impact of Digital Smithsonian Ignite Talk: The New White Space By Kevin Novak October 28, 2015 4 min read In the beginning: disruption, a new white space was created, the web came to life. The web, an immature space which offered great possibilities and opportunities to those that understood it. The newness created excitement, bandwagon rolling, one must be first out the gate, the trailblazer before everyone else jumps onto the new exciting wagon rolling into the future. The…

The Opportunity to Inspire

The Impact of Digital The Opportunity to Inspire By Kevin Novak October 26, 2015 8 min read Time flies faster than one realizes. I had the opportunity back in 2011 to be a speaker at the Smithsonianâs Ignite Conference. I had recently held the role as one of a handful of expert reviewers for the Smithsonianâs next generation digital strategy encompassing technology, education and the digitization of content. A true privilege and I was so honored to be asked. The…

The Mobile and App Debate: Where do you apply your strategic energy?

The Impact of Digital The Mobile and App Debate: Where do you apply your strategic energy? By Kevin Novak September 29, 2015 5 min read The chase for the shiny new thing…. Digital has continued to create great value and many new opportunities for organizations to consider as they embrace their customers and the use new ways to interact. Organizations want to create a loyal word of mouth constituency. Ultimately, every organization is in business to grow, represent and generate…

Privacy is Situational

The Impact of Digital Privacy is Situational By Kevin Novak September 22, 2015 7 min read The balance of forces has shifted in the networked age. People are now “public by default and private by effort.” — danah boyd I had the great privilege last week to hear Lee Raine from PEW reveal the recent findings on consumers’ concept of privacy in today’s hyper connected digital and technology driven world. Revealing Your Personal Identity The research findings demonstrate that privacy…

Association Benchmarking and Content Analytics

The Impact of Digital Association Benchmarking and Content Analytics By Kevin Novak September 17, 2015 3 min read Understand How to Benchmark Your Digital Performance Associations and non-profits often seek to benchmark their performance in digital against other associations. I would offer that it is better to seek benchmarks around the subject matter you represent and not compare your organization to other associations. In today’s digital environment, content grows exponentially with many organizations, individuals and groups seeking to create authority…

Data Strategy: Your Strategic Weapon

Data and Analytics Strategy Data Strategy: Your Strategic Weapon By Kevin Novak September 16, 2015 5 min read Developing and implementing a data strategy can lead to data stores representing a 360-degree view of members, customers and subscribers across the organization. The data collected, managed and mined as specified in a data strategy and plan can enable real time descriptive, predictive and prescriptive intelligence using rules, models and algorithms that create an opportunity to use data driven management decision-making. Using…

Data, Analytics and Your CRM, AMS or SMS Systems

The Impact of Digital Data, Analytics and Your CRM, AMS or SMS Systems By Kevin Novak September 16, 2015 6 min read Most organizations have a treasure trove of data and therefore the basis for gaining intelligence that leads to stable, increased or new direct or indirect revenue. The Data in Your Systems The data is often contained in a Customer Relationship Management System (CRM), an Association Management System (AMS), a Subscription Management System (SMS), in Sales Software or basic…