behavioral data Archives

Is Your Organization Ready to Comply with Privacy Protections? Issue 84, December 1, 2022 A wise man once told us when thinking about a significant life event, “We can be prepared, but we’ll never be ready.” So, it may be a stretch to connect mortality with privacy laws, but we would argue that most organizations are neither prepared nor ready to deal with the privacy changes at the state level in the United States and countrywide in many countries around…

Kevin Novak

December 1, 2022

A Modern Fable About Social Media: Ideas and Innovations from 2040

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Ideas and Innovations Newsletter

A Modern Fable About Social Media: Ideas and Innovations from 2040

A Modern Fable About Social Media Issue 80, Nov 3, 2022 Over the past 18 years, social media has become a way for organizations to market their products and services. It has also enabled society at large to remove physical borders to connect, express their thoughts and opinions, and share the events of their day-to-day lives. Social media offers efficiency and immediacy in a highly-connected world. Before the internet, connecting took time — whether in person, writing letters, telegrams or…

Kevin Novak

November 3, 2022

Behavioral and Inference Data: A 360 Perspective – Ideas + Innovations from 2040

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Ideas and Innovations Newsletter

Behavioral and Inference Data: A 360 Perspective – Ideas + Innovations from 2040

Behavioral and Inference Data: A 360 Perspective Issue 65: July 21, 2022 What we say or how we respond publicly is often very different than what we may feel, believe, like or dislike privately. Let’s consider a hypothetical conversation with a friend. She is proudly wearing a new dress that she just purchased. She asks your opinion as she seeks confirmation if the dress makes her look good. She surely thinks it does. You of course don’t want to hurt…

Kevin Novak

July 21, 2022

Breaking News: Important Privacy Changes – Ideas + Innovations from 2040

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Ideas and Innovations Newsletter

Breaking News: Important Privacy Changes – Ideas + Innovations from 2040

Breaking News: Important Privacy Changes Issue 63: July 7, 2022 As we mentioned in our Privacy Regulation Update: The Doors Are Locking on User Data newsletter last week, over the next two weeks, we will share a curated list of 2021/22 articles to assist you and your organization in conducting some deep and critical thinking on how you collect, manage and leverage data. We will also review tips on how you adapt to the limitations and restrictions set in place…

Kevin Novak

July 7, 2022

Privacy Regulation Update: The Doors Are Locking on User Data – Ideas + Innovations from 2040

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Ideas and Innovations Newsletter

Privacy Regulation Update: The Doors Are Locking on User Data – Ideas + Innovations from 2040

Privacy Regulation Update: The Doors Are Locking on User Data Issue 62: June 30, 2022 We have frequently written about how the digital privacy and data environment outside of the US is being transformed as a result of international government efforts to enact policies and regulations that seek to protect its citizens and their privacy. The EU community is leading the way on these initiatives, and we caution all organizations to be aware and forewarned about the changes as they…

Kevin Novak

June 30, 2022

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Ideas and Innovations Newsletter

Ideas and Innovations Newsletter: An Executive Playbook for the Critical Path to Establishing Deep and Meaningful First-Party Data

Goodbye Cookies and Pixels Each week, we take an in-depth look at strategic, organizational, and operational challenges facing business leaders, with insights on emerging best practices. Today, we dive into innovations in the critical path to establishing and transforming first-party customer data and a data-driven culture, as third-party cookies are phased out and pixel-blocking becomes widespread. One of the biggest challenges for marketers, membership directors, subscription managers and organizations in general is the ability to reach and engage current and…

Kevin Novak

June 15, 2021

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Data and Analytics Strategy · The Impact of Digital

What is Behavioral Data?

How can behavioral data help You? The evolution and growth of digital and technology has afforded organizations a great opportunity to record, collect and gain intelligence from what is called behavioral data. Behavioral data is the capture of interaction, click, engagement, movement through a website, actions taken via email marketing across the buyer journey, user movement through digital content and more. In short, it is data that is recorded and collected about the customer/prospect customer and how they move and the…

Kevin Novak

June 14, 2016

Conscious vs Subconscious Decision Making

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Data and Analytics Strategy · The Age of the Customer · The Impact of Digital

Conscious vs Subconscious Decision Making

We all believe we make conscious decisions every day. The power and influence of the subconscious is often overlooked and we often fail to see the impact it has. How many times have you made a decision in the moment? How many times have you simply made a decision based on “Gut” feel? Do you remember actually thinking and processing options and alternatives in that moment or before you “felt” the right decision to make? Do you remember thinking it…

Kevin Novak

June 13, 2016