The Age of the Customer Archives

B2P · B2P Value Proposition · Data and Analytics Strategy · Digital Revenue Models · Marketing Automation · Member Acquisition · Member Engagement · Member Renewal · Member Retention · The Age of the Customer · The Impact of Digital · Transformation · Value Proposition

The Customer Value Proposition and Relationship of Trust

The Impact of Digital The Customer Value Proposition and Relationship of Trust By Kevin Novak June 15, 2021 5 min read First-Party Data Transformation in the Age of Compliance With evolving privacy policies and technology changes facing organizations of all sizes, the operative strategy is getting back to basics and building an ecosystem of trust with your stakeholders. This ecosystem strategically focuses on building and deepening first-party data and shifts a culture to be data driven. The value proposition you…

Kevin Novak

June 15, 2021

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Analytics · Data and Analytics Strategy · Digital Revenue Models · Marketing Automation · Member Engagement · The Age of the Customer · The Impact of Digital · Transformation

The Changing US Privacy Landscape in 2021

The Impact of Digital The Changing US Privacy Landscape in 2021 By Kevin Novak June 15, 2021 7 min read Consumer Privacy and Regulatory Compliance Organizational Transformation Considerations The friction between balancing personalization with privacy is a challenge for any organization transforming its business to a digital model. Privacy policies established in the European Union a few years ago are guiding new regulations in the US, and recent announcements from American tech companies are preparing us for a new digital…

Kevin Novak

June 15, 2021

The Convergence of B2C and B2B Buyer Behaviors

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Digital Revenue Models · revenue · The Age of the Customer · The Impact of Digital · Value Proposition

The Convergence of B2C and B2B Buyer Behaviors

The Impact of Digital The Convergence of B2C and B2B Buyer Behaviors By Kevin Novak June 30, 2017 5 min read Challenged with conversion? The B2C and B2B business environment and the market are evolving as buyer behaviors change. The changes in awareness (finding information), consideration (evaluating options) and decision (making the purchase) are significant and challenge firmly held beliefs on how to engage and convert B2C consumers or B2B buyers. Most of the practices and methods that historically worked…

Kevin Novak

June 30, 2017

Conscious vs Subconscious Decision Making

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Data and Analytics Strategy · The Age of the Customer · The Impact of Digital

Conscious vs Subconscious Decision Making

The Impact of Digital Conscious vs Subconscious Decision Making By Kevin Novak June 13, 2016 8 min read We all believe we make conscious decisions every day. The power and influence of the subconscious is often overlooked and we often fail to see the impact it has. How many times have you made a decision in the moment? How many times have you simply made a decision based on “Gut” feel? Do you remember actually thinking and processing options and…

Kevin Novak

June 13, 2016

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The Age of the Customer · The Impact of Digital

The Cycles of Human Behavior and Experience

The Impact of Digital The Cycles of Human Behavior and Experience By Kevin Novak September 15, 2015 8 min read Creating Brand Equity The Customer Journey in a multi-channel world is comprised of a variety of factors that need to be considered, understood and addressed if an organization is going to be successful in holding on to and growing their customer base. Digital adoption for interacting, shopping, learning and seeking information and opinion continues to explode across all demographical segments…

Kevin Novak

September 15, 2015

Mapping the Multi-Channel Customer and Member Journey

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The Age of the Customer · The Impact of Digital

Mapping the Multi-Channel Customer and Member Journey

The Impact of Digital Mapping the Multi-Channel Customer and Member Journey By Kevin Novak June 26, 2015 7 min read “We are in the age of the customer” that is what many across industries are hearing on a daily basis whether in the news, online or in their company or organization meetings. Some shrug and say what is so different? “We have always needed customers to buy our products, read our content or we have always needed members to belong…

Kevin Novak

June 26, 2015