The Impact of Digital Know Your Audience: HCPs Savvy Information Seeking Behaviors By Kevin Novak March 3, 2019 6 min read HCP Desire for Short Form Content and the Rise of Mobile Healthcare professionals and practitioners (HCPs), like all consumers, have transformed the ways they seek and access information, education and content to solve problems, fulfill educational needs, answer questions and fill knowledge gaps. Typically, a major search engine is the first step to help reveal the most relevant and…