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content measurement

Measuring What Matters: Navigating the KPI Labyrinth in an Era of Information Overload
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Ideas and Innovations Newsletter

Measuring What Matters: Navigating the KPI Labyrinth in an Era of Information Overload

Measuring What Matters: Navigating the KPI Labyrinth in an Era of Information Overload Issue 215, June 5, 2025 Let’s get to the bottom line up front: In a business environment drowning in data, the organizations that will thrive are those that master the art of strategic data curation instead of collection, asking “why” before “what,” and building KPI ecosystems that connect rather than isolate. Last week we offered advice and some philosophical thought about leading and managing in today’s whiplash…

Kevin Novak
June 5, 2025
Know Your Audience: HCPs Savvy Information Seeking Behaviors
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Matching the Needs of HCPs · The Impact of Digital

Know Your Audience: HCPs Savvy Information Seeking Behaviors

The Impact of Digital Know Your Audience: HCPs Savvy Information Seeking Behaviors By Kevin Novak March 3, 2019 6 min read HCP Desire for Short Form Content and the Rise of Mobile Healthcare professionals and practitioners (HCPs), like all consumers, have transformed the ways they seek and access information, education and content to solve problems, fulfill educational needs, answer questions and fill knowledge gaps. Typically, a major search engine is the first step to help reveal the most relevant and…

Kevin Novak
March 3, 2019
The Mobile and App Debate: Where do you apply your strategic energy?
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The Impact of Digital

The Mobile and App Debate: Where do you apply your strategic energy?

The Impact of Digital The Mobile and App Debate: Where do you apply your strategic energy? By Kevin Novak September 29, 2015 5 min read The chase for the shiny new thing…. Digital has continued to create great value and many new opportunities for organizations to consider as they embrace their customers and the use new ways to interact. Organizations want to create a loyal word of mouth constituency. Ultimately, every organization is in business to grow, represent and generate…

Kevin Novak
September 29, 2015
Association Benchmarking and Content Analytics
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Data and Analytics Strategy · The Impact of Digital

Association Benchmarking and Content Analytics

The Impact of Digital Association Benchmarking and Content Analytics By Kevin Novak September 17, 2015 3 min read Understand How to Benchmark Your Digital Performance Associations and non-profits often seek to benchmark their performance in digital against other associations. I would offer that it is better to seek benchmarks around the subject matter you represent and not compare your organization to other associations. In today’s digital environment, content grows exponentially with many organizations, individuals and groups seeking to create authority…

Kevin Novak
September 17, 2015
Data, Analytics and Your CRM, AMS or SMS Systems
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Data and Analytics Strategy · The Impact of Digital

Data, Analytics and Your CRM, AMS or SMS Systems

The Impact of Digital Data, Analytics and Your CRM, AMS or SMS Systems By Kevin Novak September 16, 2015 6 min read Most organizations have a treasure trove of data and therefore the basis for gaining intelligence that leads to stable, increased or new direct or indirect revenue. The Data in Your Systems The data is often contained in a Customer Relationship Management System (CRM), an Association Management System (AMS), a Subscription Management System (SMS), in Sales Software or basic…

Kevin Novak
September 16, 2015
Demystifying Analytics: Engagement, Consumption, Amplification and More
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Editors and Publishers · The Impact of Digital

Demystifying Analytics: Engagement, Consumption, Amplification and More

The Impact of Digital Demystifying Analytics: Engagement, Consumption, Amplification and More June 2, 2015|10 min read Part 2 of a 3 Part Series Your editorial planning process in the digital world most likely contains 4 steps. You plan, content is developed, you work with the social media or digital team to optimize and the content gets posted. There should be an additional step in your process that is focused on measurement. You know your content, the impact you hope to…

Kevin Novak
June 2, 2015