content strategy Archives

The Impact of Digital Improving Your Value and Relationship with Healthcare Professionals and Practitioners (HCPs) By Kevin Novak March 3, 2019 8 min read Changing Medical Education, Information and Content Delivery Models Medical societies, associations and publishers have the opportunity to improve the value and relationship with healthcare professionals and practitioners (HCPs) by changing their education, information and content delivery models to more directly match the changed HCP consumption behaviors. Digital tools and platforms and the data they collect afford…

Kevin Novak

March 3, 2019

Audience Engagement: 5 Steps to Greater Understanding and Measurement

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The Impact of Digital

Audience Engagement: 5 Steps to Greater Understanding and Measurement

The Impact of Digital Audience Engagement: 5 Steps to Greater Understanding and Measurement By Kevin Novak November 4, 2015 9 min read Digital has made the world of content and services highly competitive with the ease of publishing and sharing. A content creation business, a subject matter expert or a membership/subscriber based organization now contends with a highly fragmented market where current or prospect customers can gain information and therefore knowledge and form an opinion at the swipe of a…

Kevin Novak

November 4, 2015

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The Impact of Digital

The Opportunity to Inspire

The Impact of Digital The Opportunity to Inspire By Kevin Novak October 26, 2015 8 min read Time flies faster than one realizes. I had the opportunity back in 2011 to be a speaker at the Smithsonianâs Ignite Conference. I had recently held the role as one of a handful of expert reviewers for the Smithsonianâs next generation digital strategy encompassing technology, education and the digitization of content. A true privilege and I was so honored to be asked. The…

Kevin Novak

October 26, 2015

Association Benchmarking and Content Analytics

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Data and Analytics Strategy · The Impact of Digital

Association Benchmarking and Content Analytics

The Impact of Digital Association Benchmarking and Content Analytics By Kevin Novak September 17, 2015 3 min read Understand How to Benchmark Your Digital Performance Associations and non-profits often seek to benchmark their performance in digital against other associations. I would offer that it is better to seek benchmarks around the subject matter you represent and not compare your organization to other associations. In today’s digital environment, content grows exponentially with many organizations, individuals and groups seeking to create authority…

Kevin Novak

September 17, 2015

Demystifying Analytics for Editors and Publishers: Headlines and Words

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Editors and Publishers · The Impact of Digital

Demystifying Analytics for Editors and Publishers: Headlines and Words

The Impact of Digital Demystifying Analytics for Editors and Publishers: Headlines and Words By Kevin Novak June 2, 2015 9 min read Part 3 in a 3 Part Series In the last post of this 3-blog post series on Demystifying Analytics, I am going to cover how you can use analytics to measure the past performance and predict the future performance and related behaviors of your headlines. This form of insight goes beyond simple A/B testing of headlines and word…

Kevin Novak

June 2, 2015

Demystifying Data and Analytics for Editors and Publishers

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Editors and Publishers · The Impact of Digital

Demystifying Data and Analytics for Editors and Publishers

The Impact of Digital Demystifying Data and Analytics for Editors and Publishers By Kevin Novak June 2, 2015 20 min read Part 1 of a 3 Part Series Part One: The Digital Experience and Introduction to Data and Analytics The Digital World has created significant opportunities and challenges for any organization but particularly those who must adjust to the new ways their “readers” consume, share and interact with digitally published content. Content is everywhere. It multiplies by the day, primary…

Kevin Novak

June 2, 2015