The Impact of Digital Four Steps to Increase Facebook Exposure By Kevin Novak June 12, 2017 3 min read Apply Strategies to Content Posting Why does content end up the first page of Google, or on your Facebook feed? It may seem as if posts show up at random, but it is in fact dictated by algorithms. Understanding these algorithms is the first step to optimizing your content for greater reach and visibility. The two most important algorithms to understand…